As digital behavior continues to shift to mobile, the opportunity to understand your users’ mobile behavior grows. With 90% of a user’s time on mobile being spent in-app, marketers and publishers can now understand what their mobile behavior looks like outside their own ecosystem.
Ogury has released the second edition of our ‘App Insights: Uncovered’ eBook. This is a quarterly eBook that reveals insights on ten apps, per vertical, per month.
Edition 2, analyzes the performance of apps in Q2 2019, and looks at the following verticals:
As digital behavior continues to shift to mobile, insights from Ogury discovers some interesting observations.