Consent and
Preference Management
for Digital Advertising

The reputational and legal risks of using
non-compliant data are real.
You know this. But it’s hard to manage user consent simply. And easy to believe that
both scale and business results will suffer when using consented data alone.
Neither are true. Find out everything you need
to know about Consent and Preference Management for Advertising here.

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With new privacy laws such as GDPR and CCPA, consented data is the only
data that matters in digital advertising. However:

  • Users often face ambiguous consent notices, or are forced to share data when accessing content, with no clear way to opt-out.
  • Advertisers use ad-technology based on toxic data that has no traceable consent, exposing their brand to legal, financial and reputational risk.
  • Publishers are legally required to manage complex and constantly evolving
    privacy legislations, and worry that low consent rates will jeopardize ad revenue.

In Consent and Preference Management for
Digital Advertising, you will discover:

  • Why Consent and Preference Management is taking center stage in the
    digital advertising industry.
  • What you need from a Consent and Preference Management Platform.
  • How to balance compliance, user trust, and sustainable business growth.
  • How to thrive in the new era of digital advertising, and stay ahead of
    the competition.
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Consent and Preference Management for Digital Advertising is a must read
for any advertiser or publisher looking to understand and simplify consent
and Preference management, ensure data safety and maximize advertising results with traceable, consented data.

The Future of Digital Advertising
Belongs to Those Who Respond

Get your free copy today