Is attention the next frontier of measurement?
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Ogury wins gold at Les Trophées de l’Innovation Publicitaire
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Beyond viewability: Ogury launches cutting-edge attention measurement capabilities
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Persona-based targeting, an alternative to cookies
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The future of digital advertising in a cookieless world
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Marketers Are Clueless About Post-Cookie Solutions
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Beyond Cookies and Identifiers, Advertisers Have Limited Awareness of Options
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Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey
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