Context In a highly competitive computer hardware industry, Intel faces increasing pressure from competitors like AMD and NVIDIA, prompting the global leader to consolidate market share and reinforce its value proposition among tech-savvy consumers. As a Worldwide Official Partner of the 2024 Olympic Games in France, Intel had a unique opportunity to raise its profile and amplify awareness of its latest Core processor in the French market. The challenge: engage the right audiences at scale with a privacy-safe approach aligned with evolving regulations. To cut through the noise and capture the attention of highly sought-after consumers, Intel turned to trusted partner Ogury—on the advice of its agency Carat (part of […]

For years, third-party cookies were the backbone of digital advertising, enabling brands to track and target users with pinpoint accuracy. But the landscape has shifted dramatically. Signal loss goes far beyond browser settings—it’s the culmination of years of regulatory change, platform restrictions, and growing consumer demand for privacy. It all started with Apple’s Intelligent Tracking Prevention in 2017, followed by GDPR (2018), CCPA (2019), and Apple’s App Tracking Transparency in 2021—all of which chipped away at traditional tracking methods. Browsers were no exception: Firefox blocked third-party cookies by default in 2019, and Safari followed in 2020. Then came Google, whose long-running and often-revised plan to eliminate third-party cookies in Chrome […]

Ogury’s client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environment  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. As digital advertising faces increasing challenges with diminishing addressability across the open internet, Ogury’s mission has always been to deliver scalable, privacy-safe advertising solutions. To overcome signal loss, the company developed Personified Advertising, a method of targeting personas—anonymized groups categorized by common attributes, interests, and purchase intentions— instead of tracking individuals. Persona-based targeting leverages zero-party data collected […]

The gender gap in tech remains a critical industry challenge. Women continue to be underrepresented in science, tech, engineering, and mathematics (STEM) fields, facing barriers to access, leadership, and career growth. At Ogury, we recognize that diverse and inclusive teams drive innovation and better business outcomes and that true equality goes beyond numbers – it’s about ensuring that women have the opportunities, support, and visibility to thrive in the industry.  For the third consecutive year, we are proud to support Women in Tech, a global organization dedicated to closing the gender gap and empowering women to embrace technology. This year, we’re expanding our efforts by partnering with Women in Tech […]