Our Approach – Ogury

Welcome to Personified Advertising:

Where Scale Meets Accuracy, Without Compromise

Digital advertising is undergoing a major transformation, driven by evolving privacy regulations and increasing platform restrictions. With Personified Advertising, Ogury leads the way in reshaping the future—where privacy, performance, and scale work in harmony.

Rather than just tackling signal loss challenges, we create new signals. By converting them into actionable insights, we help advertisers reach personas instead of individuals, making the open internet truly addressable.

Book a Demo

Join the Zero-Party

At the core of our data model is our exclusive zero-party data, meticulously collected and crafted from large-scale proprietary surveys across 30 geos. This zero-party data captures highly accurate information that consumers willingly share about their behaviors, preferences, and purchase intent—providing audience insights unavailable on other AdTech platforms.

By combining traditional targeting approaches with this privacy-safe data, Ogury delivers superior results compared to solutions limited to contextual targeting or alternative IDs.

Target Personas,
Not People

Persona-based targeting leverages zero-party data collected through large-scale surveys, enriched by billions of contextual, semantic, bid request, and campaign delivery data points and refined by AI, to target personas—anonymized groups categorized by common attributes, interests, and purchase intention.

This unique approach qualifies impressions at the placement level, not the personal level, and functions with or without IDs, maintaining addressability across the open internet at scale.