Estimated reading time:

minutes

Thanks to Ogury Personified Targeting we were able to reach and engage the audiences we were looking for. It’s incredible how Ogury’s Post-campaign Persona and Ogury Creative Choice Report revealed our ideal target audiences’ interests. This will most certainly be helpful for our future strategies..”


One of the largest spirits companies in the world, highly regarded for its white rum offerings, wanted to gain a deeper understanding of the effectiveness of its campaigns in Spain during the Christmas time.
The brand evaluated the performance of three different products characterised by different audiences. To uncover these insights and engage its target audience with innovative fully on screen formats, the brand and its media agency chose to leverage Ogury Personified Advertising Engine

Challenge

Christmas is one of the busiest times of the year. With so much competition on the market, brands need to engage their audiences more than ever. In collaboration with its media agency, the spirits company set out to understand their audience’s preferences between its three most recognised products.

Solution

Ogury Personified Advertising Engine enabled the brand and the agency to understand their key audiences in Spain according to the different spirit they promoted during Christmas. They were successfully able to assess the audiences’ interest in spirits, and engage them with the right creative in a data-safe environment. Ogury delivered 3 campaigns, one per each product engaging and reaching the ideal audience on a large scale on mobile. This was possible thanks to Personified Targeting and Ogury’s proprietary fully-on screen format, Brand Exclusive Video Chooser. BEVC enables users to choose the ads they want to interact with, while maximizing video engagement and driving memorability. This self-targeting experience helped boost memorability and enabled the brand to understand which ad had the most traction among its target audience.

Results

Ogury Personified Targeting made this campaign a success. The brand was able to reach its ideal audience in a fraud-free environment with less than 0.5% invalid traffic. The campaign achieved exceptional results, with an average VTR of 91.4% and 97.5% viewability (IAS standard), exceeding the market average of 62.2%. Ogury’s technology drove considerable awareness among its target audience. The post-campaign persona revealed the real audience interests and demographics, while Creative Choice Report, which understands the creative choices, engagement rate and memorability of video ads within Brand Exclusive Ad Chooser revealed the most clicked ad. These insights are a valuable resource for the brand and its future targeting strategies.

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Pierre Fabre case study image

Estimated reading time:

minutes

Pierre Fabre, a leading pharmaceutical brand in France, required a mobile-first campaign to promote its cough syrup during the cold season. It was looking for a data safe solution that would enable it to understand and reach its precise audience. Pierre Fabre also sought to create a high-impact mobile ad unit that would direct qualified traffic to its product page. Learn more below.

Challenge

Pierre Fabre’s aimed to promote one of its best selling cough syrups, Naturactive, to gain consumer mindshare during the cold season. To maximize performance, Pierre Fabre sought to highlight two key strengths of its product: 1) it’s suitability for the whole family to attract parents with young children, and 2) the fact that its 100% natural, to reach organic-conscious consumers. 

Solution

Ogury Active Insights revealed the distinct characteristics of Pierre Fabre’s two main persona groups. This included demographics, user journeys across apps and websites and discriminant brands and interests. Ogury then activated its User Engagement Solution to deliver a recommendation format: a proprietary mobile ad that captures the audience’s interest by revealing a relevancy score at the top of the screen. 

Results

By partnering with Ogury, Pierre Fabre identified its ideal consumer groups, and reach them with an engaging mobile ad campaign that achieved outstanding results. Users who viewed the ad demonstrated elevated levels of interest and engagement, with 10% of targeted users viewing the landing page for more than one minute and contributing to a CTR of 8.1%. 

Ogury’s non-intrusive formats allow us to attract our ideal customers, while creating a premium and compelling brand experience. Thanks to their technology we can reach our target audience in a brand and data safe environment.

Olivia Tahar
Media Manager, Pierre Fabre

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