Our exclusive data powers our client campaigns, providing scale and precise targeting without the use of personal information.
Our robust data model collects billions of unique data points at the placement level. This includes self-reported consumer data collected via our proprietary surveys and our best-in-class contextual, semantic, and bid request data, combined with open source data. This rich dataset enables our Personified Advertising approach.
Ogury’s data-driven approach is grounded in privacy, targeting personas, not people, and ensures each campaign reaches your audience and drives superior scale and performance.
Our data model collects billions of data points in real time across the internet. By deploying always-on surveys at scale, we capture powerful self-reported consumer data at the placement level. Combined with contextual, semantic, bid request, and campaign performance data, our robust data set is formed.
Our technology leverages our dataset to create curated profiles of consumers, or personas. There are over 1.3M personas available to activate depending on a client’s target audience and goals.
When activating a campaign, our team selects the most relevant persona based on the target audience and goals, ensuring that client ads are running where their audience is most likely to engage. We capture performance data in real time that continues to optimize our data set.
We deploy surveys that run alongside client campaigns and capture deep audience insights that make future campaigns work smarter and harder. Insights are based on self-reported and unbiased consumer data: the insights brands and agencies crave but are difficult and costly to capture.
Looking for deeper insights specific to your audience and goals?
Ogury’s Campaign Insights Surveys provide intel into consumer attitudes, influences, and brand perceptions.
How familiar is your audience with your brand? Want to know what consumers really think?
Our Brand Perception studies provide insights into how your brand is perceived by consumers after being exposed to your ad.
What moves the needle when your target audience is buying a product?
Our Purchase Drivers studies help brands find out what influences consumer choice and ultimately drives a purchase within their category.
Impulsive or reflective? Brand loyalists or open to trying new products? Not all audiences think alike.
Our Mindsets studies help brands uncover insights into consumer “type,” helping them understand consumer mindsets when engaging with a brand or a product.
Want to know what values your audiences associate with your brand?
Ogury’s exclusive Brand Index (OBI) studies provide brands with valuable insights on how they are perceived across five key parameters:
Trustworthiness – Sustainability – Usefulness – Quality – Innovation
We turn these insights into strategic recommendations for your future campaigns, and can measure changes over time to demonstrate the impact of your campaigns.
Learn about how our exclusive data can power your campaigns.