Brand Safety Policy

Ogury will make reasonable endeavors to minimize the risk of ad misplacement on its properties and platforms. The processes that form the basis of these endeavors are outlined below.


Ogury manually vets all publishers before acceptance to our services to ensure that they only contain appropriate content for our advertisers for our managed service campaigns.

Our ad server and filtering technologies prevent ads from being served to publishers which are not on our approved list.

We also adhere to specific safelists and/or blocklists supplied by agencies or advertisers and use a combination of in-house and third-party tools to monitor where ads are delivered. Across owned and operated publisher contextual targeting can be used to exclude advertisers from unsafe content.

Programmatic / self-serve clients using our Briefs Console are able to add sites to a campaign or advertiser blacklist by emailing their Ogury representative.


The below-listed content categories are prohibited across third-party applications where adverts are served. Any sites identified across these content categories are blocked and added to a blacklist.

  • Adult Content
  • Offensive Language
  • Hate Speech
  • Illegal Downloads/Streaming
  • Drugs Rating
  • Violence
  • Adware/Malware


In the event that an ad appears on an application which a client deems inappropriate, clients should contact their Account Manager. The campaign can be paused whilst the relevant people investigate, on request from the client. All takedown requests received within business hours associated with the country your Ogury contact is located in (Monday-Thursday 9am-5.30pm, Friday 9am-5pm) will be actioned within one working day, or within the timescales specified in individual terms and conditions. The contractual consequences of not taking down an advertisement in accordance with Ogury’s takedown policy are agreed with the buyer on a case by case basis.

Programmatic / self-serve clients using our Brief Console are able to pause the campaign, if required Ogury can investigate and if found to contain inappropriate material the site will be added to the campaign blacklist.