Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience

November 23, 2021

Estimated reading time:

minutes

Planet Media is a French web publisher producing content related to news, lifestyle and health. It wanted to increase its mobile ad revenue, feature well-known brands on its platform and diversify its format portfolio. Ogury presented Planet Media with the opportunity to diversify its ad format portfolio, helping the publisher boost its eCPM. Among various formats, Ogury gave Planet Media access to its proprietary video ad format: Thumbnail Ad. With its Premium
Demand, Ogury also offered access to a network of recognizable brands, granting Planet Media access to revenue optimization. Using the tools provided by Ogury, Planet Media was able to unlock new revenue streams and strengthen existing ones.

Challenge

Ogury helped Planet Media to increase its mobile ad revenue thanks to its premium demand from more than 1,150 top brands globally. Using a dedicated team and personalized support, Ogury mobilized its resources to deliver quick and optimized results.

By implementing VCR tests to measure the effectiveness of its advertising, they were able to determine the best format mix. The main thrust of the campaign was Ogury’s proprietary video ad format, Thumbnail Ad, which allowed Planet Media to deliver a brand new and innovative mobile ad format to its mobile users and unlock a new revenue stream.

Results

The results of Ogury’s integration were quick to come, with a 26% increase in eCPM in a single month, as they
swiftly became one of Planet Media’s top-performing partners. With Ogury besting their competition and pushing ahead of them in terms of CPM, priority in mediation was given to their premium demand. Planet Media’s ad revenue rose by 7% by the new and compelling Thumbnail video ad format and known brands that were being displayed, providing value to both the publisher and their readers.

Ogury is one of our best performing monetization partners. Their team delivers a seamless service tailored to our needs. They are one of the few technology partners that can deliver a superior advertising experience through their proprietary format, Thumbnail Ad, while optimizing our advertising revenue with their premium demand.
Maximilien Chikhtahar
Programmatic Manager, Planet Media

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Tags: Monetization techniques, Thumbnail Ad

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TuttoMedia gains over 80% incremental revenue with Ogury

March 16, 2021

Estimated reading time:

minutes

Publishers are always looking for tech partners to monetize their content and serve quality ads that align with users’ interests. However, mobile ad formats are typically modeled on desktop version, which are not designed or optimized for the mobile experience. Ogury’s Thumbnail Ad, the world’s first non full-screen format specifically built for mobile, offers publishers a different solution.

Challenge

Italian publisher TuttoMedia was looking for a new ad format to enrich its offer and increase revenue and business performance, while providing a great user experience that matched perfectly with the way users interact on their smartphones.

Solution

TuttoMedia was one of the first publisher partners to test Ogury’s Thumbnail Ad on Android and iOS in May 2020. Both the company and users soon reported very positive feedback. As the world’s first non-full screen format built specifically for the mobile environment, Thumbnail Ad offered a non-intrusive, user-friendly experience. The picture in picture unit appears while allowing users to continue to consume content. In line with functionality that users are now familiar with, they can drag, expand or skip this discreet ad format.

Results

Ogury’s solution enabled TuttoMedia to access the highest CPMs in the market. Thumbnail Ad opened a new revenue stream for Tuttomedia and increased user retention. Combining Ogury’s interstitials, small banners and Thumbnail Ad formats, TuttoMedia was able to achieve over 80% of incremental revenue*.

*considering the revenue from interstitial banners and Thumbnail Ad, compared to the revenue generated by interstitial banners only.

“Thumbnail Ad offers our users an ad experience built specifically for the environment that they’re in. Thumbnail Ad offers high engagement and complete viewability, so we are able to attract top CPMs from the premium brands our users want to see.”
Nicola Canella
Owner, Tuttomedia

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Tags: Incremental revenue, Publisher, Thumbnail Ad

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Zedge: Balancing campaigns simply and intelligently

April 23, 2019

Estimated reading time:

minutes

Mobile customization content platform Zedge faced a problem that will be familiar to many publishers; how to increase overall monetization yield without compromising users’ in-app experience? Ogury Intelligent Monetization delivered just that, with high CPM returns and reduced dependency on direct response and performance-based advertisers, all while delivering campaigns from premium brands that resulted in a high-quality user experience.

Challenge

Zedge is a mobile content discovery platform and community that offers wallpapers, ringtones, alert tones, and app icons to customize smartphones and other mobile devices. The platform has more than 170 million installs across Android and iOS. At the beginning of 2017, Zedge sought to increase overall yield from monetization without compromising the in-app experience of its users. Previously, the company had relied mostly on direct response and performance-based advertisers, and had some resulting concerns over the quality of ads being served.

Solution

Ogury Intelligent Monetization uses a purpose-built AI-powered Revenue Optimization Engine to identify ideal users for world-renowned brands and provide a premium CPM up to six times higher than the industry average. After displaying a clear consent notice to every user, Ogury is able to collect signals from their mobile devices, and transform these signals into meaningful data which maps their mobile journey, across all apps and websites. The unique mobile user journey data that powers Intelligent Monetization converts bulks of impressions into individually targeted mobile user profiles, enabling Zedge to serve ads from these premium brands. This turns previously irrelevant marketing into personalized recommendations for Zedge’s users, who are additionally given the opportunity to opt-out directly from every ad served.

Results

Since working with Ogury Intelligent Monetization, Zedge has seen significant results. In tier 1, English Speaking countries, on full-screen ad engagements, Ogury held 42% share of wallet. Along with a 73% acceptance rate of Ogury’s consent notice, feedback from users to Ogury’s full-screen format has been positive, with any concerns over ad quality now a thing of the past.

“For almost 2 years, Ogury has been a solid brand marketing partner for Zedge. Our Users have high adoption of Ogury’s consent notice, and we continue to watch performance grow. In a crowded market, Ogury has a unique product offering generating true top-line incremental revenue for Zedge.”

Dee Ann Belsky, Sr. Director, Ad Ops & Analytics, Zedge

Tags: Insights, MJM, Supply

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Zedge: Balancing campaigns simply and intelligently

TuttoMedia gains over 80% incremental revenue with Ogury

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