Estimated reading time:

minutes

Vodafone is a leading telecommunications company in the UK. With new legislation coming into force to give consumers greater flexibility over their mobile phone contracts, Vodafone needed to drive awareness and consideration of its new offering for sole traders. Vodafone partnered with Ogury to identify and reach a specific audience on mobile with impactful, engaging and fully on-screen formats.

Challenge

Vodafone launched a new solution for its business customers, giving them greater flexibility and control of their digital lives. The Vodafone EVO for Sole Traders offering enables business customers to pay for their phone and airtime separately, creating a monthly plan that suits their needs. Vodafone needed a mobile technology partner that could accurately identify its target audience and reach them at scale with engaging video ads in a brand-safe and fraud-free environment, all while respecting consumer privacy. 

Solution

Ogury leveraged its proprietary audience data to define the sole traders. These are individuals who operate their own business with no employees. Therefore, they wear multiple hats from social media manager to e-commerce manager and executive assistant. Knowing these behaviors, and the apps and sites they frequently use, enabled Ogury to pinpoint the audience to ensure the campaign reached the most motivated sole traders in the UK. 

Ogury delivered the campaign to sole traders using its proprietary method Ad Chooser to drive brand awareness with impactful fully on-screen videos. With Ad Chooser, the consumer can select their ad experience, which boosts their ability to remember the ad. 

Vodafone ad chooser

Ogury Ad Chooser

Results

Thanks to Ogury’s solution, the campaign achieved an average VCR of 89% and viewability of 94%. Moreover, the campaign Impact Survey reported a 77% lift in ad recall among those who had seen the ad, indicating that it was memorable and had been delivered to the intended audience. 

Download Vodafone’s case study

Microsoft blog

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minutes

As people continue to work and study from home in Italy, Microsoft wanted to showcase its new Microsoft Complete Protection plan. The tech giant had a precise target: students and families interested in buying a new personal computer.

Partnering with Ogury, Microsoft and its media agency, iProspect were able to reach the right audience with impactful CPC multi-format ad campaigns that lifted brand awareness. 

Challenge

Microsoft wanted to showcase its new Microsoft Complete Protection plan, but it needed the right tech partner to find the most precise audience, drive awareness and retarget engaged users. Ogury helped Microsoft and iProspect to deliver effective CPC multi-format campaigns to students and families looking for a new computer on the main online marketplaces such as Amazon, Euronics, Mediamarkt and Unieuro. While generating brand awareness, Ogury re-engaged the mobile users who interacted with Microsoft’s ads.  

Solutions

Ogury built a customized strategy to meet Microsoft’s needs. Thanks to Ogury Active Insights, Microsoft was able to leverage reliable mobile user and behavior data to identify the four audience clusters it wanted to reach: high and low spending students and families interested in buying personal computers at brick and mortar stores and online marketplaces. Ogury User Engagement was also used to create a series of CPC campaigns to deliver the advertising to these audiences. Ogury re-engaged the users who clicked on the ad with multi-format creatives (full-screen, MPU and banners), enabling them to get more information about the new Microsoft Complete Protection plan. 

Results

This bespoke strategy, including the accuracy of the audiences identified and engaged, made this campaign a success, exceeding Microsoft’s KPIs. Thanks to the multi-format solution, the campaign achieved 4.6% CTR, 45.6% above benchmarks, and 90.8% Viewability, 6.4% above benchmarks.

The ability to meet our needs, identify, reach and attract our ideal audience, confirmed Ogury as an important and strategic partner for us, campaign after campaign. Its unique mobile user and behavior data and the strong targeting technology were exactly what we needed. For this reason, we chose Ogury as the only provider for the Microsoft Complete Protection plan campaign in Italy.

Michele Fazio
Windows Category Manager, Western Europe – South at Microsoft

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ASUS blog header

Estimated reading time:

minutes

ASUS, a leading global technology company, sought a solution to better understand its key consumer groups and deliver innovative mobile ad campaigns that would help drive qualified traffic to its retailers’ websites.

ASUS and its media agency My Media, partnered with Ogury to access unique, reliable mobile data insights to identify the idea consumers, and reach them with engaging mobile ad campaigns.

Challenge

As an established consumer technology brand, ASUS has a wide range of products available. The brand needed help to uncover and engage its specific audience groups.

First, ASUS wanted to identify detailed persona profiles customized to each of its product verticals: gaming equipment, student computing and professional suite. And second, it wanted to engage these key audiences with compelling brand messages, that would increase traffic to its retailers’ websites. 

To achieve this, ASUS required an advertising technology solution that would enable it to understand and reach these ideal personas in a data-safe environment, and drive high-performance results through engaging mobile ad formats. 

Solution

ASUS and My Media partnered with Ogury to build three granular persona profiles that matched each of the brand’s key product verticals: eGamers, university students and B2B decision-makers. Using unique, reliable mobile data insights, Ogury analyzed user behavior and audience dynamics on the brand’s main retailers’ websites and apps (including Fnac, Darty and Boulanger). Ogury’s User Engagement solution was then used to deliver high-impact recommendation formats, before optimizing the campaign to site-centric KPIs to become the best performer among all ASUS’ activation partners.

Capitalizing on a long-term relationship and multiple activations, Ogury built unique reports that enabled the brand to inform its future ad strategy. Going beyond standard performance metrics, post-campaign Performer Profiles were provided to identify mobile users who engaged the most with the campaign. An impact survey was also delivered on an always-on approach to measure ad recall and provide unmatched visibility into campaign performance and impact. 

Results

Running a total of 11 Ogury campaigns in 2019, ASUS was able to attract more than 7.1 million unique visitors to its product landing pages. A Performer Profile analysis run on Boulanger and La Fnac, two key retailer websites for ASUS, identified the most engaging profiles of each website and enabled a refined approach to the brand’s targeting strategies to be applied to future activations. This was one of the many key learnings that emerged from Ogury’s detailed activation reports. Through continuous efforts and strategy optimizations based on the impact survey and Performer Profiles, ASUS achieved up to 13.7% CTR. And one of the best performing campaigns achieved an average time spent on the landing page of 1min 40sec per user. 

The Ogury team provides us with excellent service and always successfully meets our marketing objectives. Performance-wise, Ogury delivers outstanding results on a regular basis, making it an important pillar in our communication campaign strategy. Furthermore, the granularity of its data also allows us to gain insightful information to better understand and address our target audiences. 

Jonathan Angel
Marketing and Communication Director, ASUS

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Bose blog header

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minutes

Bose, a market-leading premium audio equipment company, needed help discovering a new audience for the European launch of Sleepbuds. As a new product line for the company, Bose required a technology partner that could effectively uncover consumers who would most benefit from its sleep-enhancing solution while also respecting user privacy laws such as GDPR.

Bose worked with Ogury to identify and attract its ideal users and recorded breakthrough results with CPC and video mobile campaigns inspired by these insights.

Challenge

Sleepbuds are an in-ear solution designed to aid those who suffer from poor quality sleep by masking unwanted outside sounds with white noise and other soothing audio signals. Bose was entering unfamiliar territory by introducing a new product line and needed to effectively identify and attract consumers who would most benefit from its sleep-enhancing solution. Additionally, Bose had to ensure that any technology partner it worked with would be able to deliver mobile data-fueled campaigns in compliance with privacy legislation such as GDPR.

Solution

Through Ogury’s User Engagement solution, existing users were cross-referenced with the audiences of sleep-related apps, anti-snoring websites, and more to build a comprehensive user profile. Ogury revealed affinities for these sleep-related issues and that users were 2.5 times as likely to own travel apps compared to the average. Creative campaigns inspired by these insights were shown to users across Europe. Targeting was continuously refined using Ogury’s User Affinity Engine to ensure Bose’s ideal audience was identified and attracted.

Results

By studying the mobile user journeys of Sleepbuds’ ideal users, Ogury was able to deliver breakthrough campaign results across all territories. An average VTR of 1.73 times higher than industry standards was achieved in video campaigns, with over 1 million completed views. The CPC campaigns registered an average CTR of 7.81 times higher than industry standards, with an average re-engagement rate of 20.46% through Ogury’s unique bookmark feature.

Ogury’s User Engagement has enabled us to filter through the noise and uncover the passion points of our ideal users. The Ogury methodology has empowered us to identify those consumers who would most benefit from Sleepbuds, with the subsequent campaigns producing outstanding results.


Jorma Kremser
Global Media Manager, Bose Corporation

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Sony Mobile

Estimated reading time:

minutes

Sony Mobile has established itself as a premium Android phone manufacturer through its celebrated Xperia range. However, to stand out in an increasingly saturated market, the company needed to showcase its key product differentiators to consumers on mobile. By partnering with Ogury, Sony Mobile was able to leverage the insights drawn from first-party mobile journey data to identify and attract its ideal users at scale. The performance of the resulting campaigns exceeded all benchmarks.

Challenge

As an established player in the smartphone market, Sony Mobile is no stranger to cutting edge consumer technology. However, while mobile phone usage continues to grow, the frequency of consumers changing devices has declined. Facing ever-increasing competition, Sony Mobile needed to identify users looking to upgrade their devices and effectively reach them with the benefits of its Xperia range that would most appeal to their interests. To achieve this, the company sought a technology partner that would enable it to reach and attract its ideal audience of existing and potential ‘Sony lovers’, at scale.

Solution

Sony Mobile partnered with Ogury to identify and engage this bespoke audience. Ogury’s detailed insight into churn among mobile users was analyzed to identify those consumers likely to upgrade their devices in the near future. Ogury’s User Engagement solution was utilized to uncover their key passion points and affinities based on their observed behavior across websites and apps. This allowed segmentation of Sony Mobile’s audience by interest, such as ‘Regular Gamers’, ‘Photography Fans’, and ‘Entertainment Lovers’. Customized video and CPC formats designed to appeal to these interests were served, showcasing the features of the Xperia range. Ogury’s AI-powered User Affinity Engine continuously refined the campaigns by upweighting those users with higher performance, to ensure optimal brand awareness results for Sony Mobile.

Results

By mapping the complete mobile user journey of Sony Mobile’s ideal users, Ogury was able to achieve the best on-plan results, smashing all of Sony’s own benchmarks. VTR results were 75% higher than the set benchmark for video campaigns. CPC campaigns registered an average CTR that was 260% over benchmark, while the average time spent on the Sony Mobile site from traffic generated by the campaigns exceeded 60% over benchmark.

Ogury’s deep knowledge of user churn and User Engagement solution have enabled us to uncover qualified audiences that we had previously not identified. Campaign results have been outstanding, and the insights generated have been applied across our mobile strategy. We trust that Ogury will deliver strong performance for us, and the service level we receive from the team confirms that we are in reliable hands.

Sebastien Bardin
Head of Digital & Media Strategy, Sony Mobile

Download Sony Mobile’s case study