Vodafone is a leading telecommunications company in the UK. With new legislation coming into force to give consumers greater flexibility over their mobile phone contracts, Vodafone needed to drive awareness and consideration of its new offering for sole traders. Vodafone partnered with Ogury to identify and reach a specific audience on mobile with impactful, engaging and fully on-screen formats.

Challenge

Vodafone launched a new solution for its business customers, giving them greater flexibility and control of their digital lives. The Vodafone EVO for Sole Traders offering enables business customers to pay for their phone and airtime separately, creating a monthly plan that suits their needs. Vodafone needed a mobile technology partner that could accurately identify its target audience and reach them at scale with engaging video ads in a brand-safe and fraud-free environment, all while respecting consumer privacy. 

Solution

Ogury leveraged its proprietary audience data to define the sole traders. These are individuals who operate their own business with no employees. Therefore, they wear multiple hats from social media manager to e-commerce manager and executive assistant. Knowing these behaviors, and the apps and sites they frequently use, enabled Ogury to pinpoint the audience to ensure the campaign reached the most motivated sole traders in the UK. 

Ogury delivered the campaign to sole traders using its proprietary method Ad Chooser to drive brand awareness with impactful fully on-screen videos. With Ad Chooser, the consumer can select their ad experience, which boosts their ability to remember the ad. 

Vodafone ad chooser

Ogury Ad Chooser

Results

Thanks to Ogury’s solution, the campaign achieved an average VCR of 89% and viewability of 94%. Moreover, the campaign Impact Survey reported a 77% lift in ad recall among those who had seen the ad, indicating that it was memorable and had been delivered to the intended audience. 

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Visa blog

Visa wanted to encourage people globally to think about the positive impact their shopping can have on their communities when consciously choosing to buy from local shops and independent micro-merchants. For its campaign in Italy, Visa needed a strong mobile branding partner.

By partnering with Ogury, Visa and its media agency Starcom were able to identify and reach its ideal audiences in Italy. Ogury’s proprietary format Brand Exclusive Ad Chooser created a positive brand experience, and enabled campaign performance to be measured accurately and precisely.

Challenge

Visa believes that small independent businesses are at the heart of every community. To support local businesses, their digitalization, and to raise consumer’ awareness, Visa launched the “Where You Shop Matters” global campaign.

Visa created two video messages to engage two different types of audience in the Italian market. The company then needed a mobile ad technology partner to deliver this awareness campaign in a brand and data safe environment.

Solution

Ogury Advertising Engine delivers fully visible, impactful ads using future-proof targeting that is underpinned by absolute brand and consumer protection.

Ogury’s Brand Exclusive Ad Chooser was selected for Visa’s campaign. It’s a proprietary full-screen ad delivery format that invites the user to choose which video ad they want to watch. Using this format, Ogury was able to maximize brand awareness and create a positive brand experience.

Ogury’s Creative Choice Report provided a full analysis of the campaign, revealing which ad users selected most frequently and viewed for the longest time. It also reveals which ad had the highest recall lift, showing memorability and brand impact.

Results

Ogury enabled Visa to achieve 90% Full-creative V2CR*, surpassing the benchmark of 67%. It scored 95.6% in VCR (16.3% more than the CPV campaign benchmark) and 94% in viewability. *Full-creative Visible Video Completion Rate = Video Completion Rate x Fully On-screen Rate

We collaborate with a network of local and international partners capable of guaranteeing high compliance to our guidelines and KPIs, while delivering against our business goals. As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience.

Matteo Brignoli
Senior Manager, Digital Marketing & Social Media, Visa

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Bayer and its media agency, Mediacom, partnered with Ogury to raise brand awareness and perception. Our reliable mobile data, combined with our user-focused formats and delivery methods, enabled Bayer to identify and reach potential consumers. Learn more about the campaign below.

Challenge

A growing and aging world population requires an adequate supply of food and improved medical care. With life expectancy continuing to rise, Bayer improves the quality of life for a growing population by focusing its research and development activities on preventing, alleviating, and treating diseases. Unfortunately, the pharmaceutical and life sciences space has become increasingly cluttered due to the rise in illnesses. Bayer needed to raise its brand awareness and increase brand perception in order to provide value to its consumers and ultimately create a better life for them.

Solution

To raise awareness and perception, Bayer and its media agency, Mediacom, partnered with Ogury. The campaign was fueled by unique, reliable mobile user and behavior data drawn with traceable and trusted consent.


Once these users were identified and messaged, Ogury’s proprietary optimization algorithms scaled the campaign’s reach based on performance criteria, to find further users with similar affinities across the US. The Brand Exclusive Video Chooser was employed to present the users with a choice of which ad they would like to see. This proprietary ad delivery method is an interstitial that precedes the video, showing previews of three different Bayer videos. The user selected their preferred ad, then was shown the video of their choosing, meaning the final step of ad personalization was made by the user themselves. Engaging and interacting with ads by making a choice has been proven to drive a 300% lift in ad recall by promoting memorability.

Results

This campaign drove strong results and achieved Bayer’s objectives. The campaign delivered a VCR of 84.8% and a viewability rate of 95%. By multiplying viewability with VCR, the campaign delivered a V2CR of 80%, which is above Ogury’s benchmark. In addition to these results, the campaign also achieved a CTR of 4.2% which is above industry standard.

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