Planet Media is a French web publisher producing content related to news, lifestyle and health. It wanted to increase its mobile ad revenue, feature well-known brands on its platform and diversify its format portfolio. Ogury presented Planet Media with the opportunity to diversify its ad format portfolio, helping the publisher boost its eCPM. Among various formats, Ogury gave Planet Media access to its proprietary video ad format: Thumbnail Ad. With its Premium
Demand, Ogury also offered access to a network of recognizable brands, granting Planet Media access to revenue optimization. Using the tools provided by Ogury, Planet Media was able to unlock new revenue streams and strengthen existing ones.

Challenge

Ogury helped Planet Media to increase its mobile ad revenue thanks to its premium demand from more than 1,150 top brands globally. Using a dedicated team and personalized support, Ogury mobilized its resources to deliver quick and optimized results.

By implementing VCR tests to measure the effectiveness of its advertising, they were able to determine the best format mix. The main thrust of the campaign was Ogury’s proprietary video ad format, Thumbnail Ad, which allowed Planet Media to deliver a brand new and innovative mobile ad format to its mobile users and unlock a new revenue stream.

Results

The results of Ogury’s integration were quick to come, with a 26% increase in eCPM in a single month, as they
swiftly became one of Planet Media’s top-performing partners. With Ogury besting their competition and pushing ahead of them in terms of CPM, priority in mediation was given to their premium demand. Planet Media’s ad revenue rose by 7% by the new and compelling Thumbnail video ad format and known brands that were being displayed, providing value to both the publisher and their readers.

Ogury is one of our best performing monetization partners. Their team delivers a seamless service tailored to our needs. They are one of the few technology partners that can deliver a superior advertising experience through their proprietary format, Thumbnail Ad, while optimizing our advertising revenue with their premium demand.

Maximilien Chikhtahar
Programmatic Manager, Planet Media

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Proximity

Full-service creative agency Proximity relishes the opportunity to shine a light on a variety of environmental and social topics. For Germany’s Organ Donation Day, Proximity partnered with the Association Against Death on the Organ Waiting List to launch the world’s first wearable organ donor card – the Gegen den Tod Couture fashion collection. 

Thanks to Ogury Personified Targeting, the agency and the association engaged the right audience and raised awareness on the importance of organ donation. 

Challenge

Germany doesn’t have enough organ donors. There are 9,000 people in the country waiting for an organ to save their life. For years, the Association Against Death on the Organ Waiting List has been steadfast in its pursuit of generating awareness around the importance of organ donation. To ramp up its efforts and grab the attention of the right audience, the association partnered with Proximity to launch the world’s first wearable organ donor card, and enlisted Ogury as the preferred mobile AdTech player. 

Solution

Ogury Personified Targeting was leveraged to accurately reach potential donors at scale. A two-phase mobile campaign was implemented where Ogury first engaged users interested in social responsibility, sustainability and shopping with fully visible and impactful video formats across mobile environments. In the second phase, these users were shown a CPC campaign that helped to drive consideration and redirect quality traffic to Gegen den Tod Couture website. 

Results

This pro-bono mobile campaign was delivered in a fraud-free and brand-safe environment. It produced exceptional results, achieving 82.7% VCR, over 51.5K completed views and 92.7% viewability (IAS standard). The display ad format received a 4.5% CTR, with over 15.5K clicks. Thanks to Ogury and the other partners, 72% of the produced items were sold, which represents an average of 13,000 lives saved. 

Thanks to Ogury’s support and ability to reach the right audience with multi-format video and static campaigns, we have achieved amazing results, while raising awareness of the organ donation shortage and saving many lives.

Susanne Reitmaier
Chairwoman of the Association Against Death on the Organ Waiting List 

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TuttoMedia and Ogury logo

Publishers are always looking for tech partners to monetize their content and serve quality ads that align with users’ interests. However, mobile ad formats are typically modeled on desktop version, which are not designed or optimized for the mobile experience. Ogury’s Thumbnail Ad, the world’s first non full-screen format specifically built for mobile, offers publishers a different solution.

Challenge

Italian publisher TuttoMedia was looking for a new ad format to enrich its offer and increase revenue and business performance, while providing a great user experience that matched perfectly with the way users interact on their smartphones.

Solution

TuttoMedia was one of the first publisher partners to test Ogury’s Thumbnail Ad on Android and iOS in May 2020. Both the company and users soon reported very positive feedback. As the world’s first non-full screen format built specifically for the mobile environment, Thumbnail Ad offered a non-intrusive, user-friendly experience. The picture in picture unit appears while allowing users to continue to consume content. In line with functionality that users are now familiar with, they can drag, expand or skip this discreet ad format.

Results

Ogury’s solution enabled TuttoMedia to access the highest CPMs in the market. Thumbnail Ad opened a new revenue stream for Tuttomedia and increased user retention. Combining Ogury’s interstitials, small banners and Thumbnail Ad formats, TuttoMedia was able to achieve over 80% of incremental revenue*.

*considering the revenue from interstitial banners and Thumbnail Ad, compared to the revenue generated by interstitial banners only.

“Thumbnail Ad offers our users an ad experience built specifically for the environment that they’re in. Thumbnail Ad offers high engagement and complete viewability, so we are able to attract top CPMs from the premium brands our users want to see.”

Nicola Canella
Owner, Tuttomedia

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