Visa blog

Visa wanted to encourage people globally to think about the positive impact their shopping can have on their communities when consciously choosing to buy from local shops and independent micro-merchants. For its campaign in Italy, Visa needed a strong mobile branding partner.

By partnering with Ogury, Visa and its media agency Starcom were able to identify and reach its ideal audiences in Italy. Ogury’s proprietary format Brand Exclusive Ad Chooser created a positive brand experience, and enabled campaign performance to be measured accurately and precisely.

Challenge

Visa believes that small independent businesses are at the heart of every community. To support local businesses, their digitalization, and to raise consumer’ awareness, Visa launched the “Where You Shop Matters” global campaign.

Visa created two video messages to engage two different types of audience in the Italian market. The company then needed a mobile ad technology partner to deliver this awareness campaign in a brand and data safe environment.

Solution

Ogury Advertising Engine delivers fully visible, impactful ads using future-proof targeting that is underpinned by absolute brand and consumer protection.

Ogury’s Brand Exclusive Ad Chooser was selected for Visa’s campaign. It’s a proprietary full-screen ad delivery format that invites the user to choose which video ad they want to watch. Using this format, Ogury was able to maximize brand awareness and create a positive brand experience.

Ogury’s Creative Choice Report provided a full analysis of the campaign, revealing which ad users selected most frequently and viewed for the longest time. It also reveals which ad had the highest recall lift, showing memorability and brand impact.

Results

Ogury enabled Visa to achieve 90% Full-creative V2CR*, surpassing the benchmark of 67%. It scored 95.6% in VCR (16.3% more than the CPV campaign benchmark) and 94% in viewability. *Full-creative Visible Video Completion Rate = Video Completion Rate x Fully On-screen Rate

We collaborate with a network of local and international partners capable of guaranteeing high compliance to our guidelines and KPIs, while delivering against our business goals. As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience.

Matteo Brignoli
Senior Manager, Digital Marketing & Social Media, Visa

Download Visa’s case study

Ford blog post

Multinational car company, Ford, wanted to launch a digital campaign to promote its new range of hybrid cars. Together with its media agency Mindshare and creative agency GTB, Ford partnered with Ogury to identify its ideal audience and deliver mobile video ads with precision. 

Challenge

Ford wanted to promote the new Ford Kuga Plug-In Hybrid, as part of its multi-media TV and digital campaign. Ford sought an advertising technology that could identify its target audience and deliver mobile video ads through an innovative and user-friendly experience. Ford also wanted to go beyond traditional performance indicators (impressions and video completions) to accurately measure the impact of its campaign.

Solution

It was crucial for the campaign to be delivered to users whose behavior and media consumption matched the Ford Kuga brand’s positioning. Using its Active Insights platform, Ogury enabled Ford to accurately identify its core target audience – people aged 25-64 years old who are looking to purchase a SUV. 

Ford created three promotional video ads featuring the Ford Kuga Plug-In Hybrid, which can travel up to 56km on 100% electric power. The ads were then delivered to users via Ogury’s proprietary video ad delivery method – Brand Exclusive Ad Chooser. It allows users to choose which ad they want to watch, maximizing engagement and creating a positive brand experience. 

Finally, Ogury measured campaign performance using a new metric: Viewable Video Completion Rate (V2CR). V2CR considers both the viewability and video completion rate, enabling Ford to have a more accurate view of the campaign performance and optimize its future strategy. 

Ford Kuga Brand Exclusive Ad Chooser
Ford Kuga Brand Exclusive Ad Chooser

Benefits

The video campaigns were a success. With an average VCR of 93% and viewability of 95%, the campaign achieved 86.2% V2CR. As such, Ogury was recognized as Best Performer for VCR and viewability among the seven mobile advertising partners activated on this campaign.

We have built a trusting relationship with the Ogury team over the past 7 years and use their solution for a majority of our mobile display campaigns. With precise targeting, unwavering privacy protection and KPI results beyond our expectations, Ogury enables us to deliver positive ad experiences to our consumers.

Amaïa Bady
B2C Communication Marketing Specialist at Ford France
BFM blog header

Banque Française Mutualiste (BFM) wanted to use the powerful targeting capabilities of mobile to deliver multiple brand video messages tailored to public service agents – the military, the police, nurses and cleaning operatives. Read on to learn about the solution and the results achieved. 

Challenge

BFM is a French bank whose offer is specially designed for public service agents (military, police, nurses, cleaning operatives). As such, it decided to design a highly personalized communication campaign using multiple video messages – each adapted to the profession and daily life of its customer base. Although traditional media such as TV, print and out-of-home offer strong outreach capabilities, it wanted to leverage mobile as a complementary channel, to ensure each message was delivered to the right audience. That’s why it needed a technology partner that would enable it to segment its key audience, understand their behavior on mobile, and reach them with the right message to generate unmatched levels of engagement.

Solution

Fueled by unique, reliable mobile data, Ogury enabled BFM to uncover the true characteristics of each of its personas, including demographics, mobile user journeys across apps and websites, and discriminant brands and interests. Armed with this information, BFM used Ogury User Engagement to attract its ideal customers with a video message that truly resonated with their needs and everyday life.

The brand delivered the campaign on OMID-compliant inventory, which allowed for accurate in-app viewability measurement. To provide a complete picture of the campaign’s success, Ogury also measured a new and much more accurate video ad performance KPI: Viewable Video Completion Rate, or V2CR*.

*viewability x video completion rate

Results

The ad campaign achieved exceptional levels of performance, reaching 91% viewability and 82% average VCR. With 75% V2CR, the campaign surpassed Ogury’s own benchmarks of 67%. The IAS also reported an average brand safety percentage of more than 99%, with the campaign recording less than 1% invalid traffic.

Ogury’s powerful data solution allowed us to have a thorough understanding of our customer base. The team was able to understand and adapt their brief to our needs and objectives, which enabled us to achieve exceptional results.

Virginie Diallo
External Communication Manager, BFM

Download BFM’s case study

Bayer and its media agency, Mediacom, partnered with Ogury to raise brand awareness and perception. Our reliable mobile data, combined with our user-focused formats and delivery methods, enabled Bayer to identify and reach potential consumers. Learn more about the campaign below.

Challenge

A growing and aging world population requires an adequate supply of food and improved medical care. With life expectancy continuing to rise, Bayer improves the quality of life for a growing population by focusing its research and development activities on preventing, alleviating, and treating diseases. Unfortunately, the pharmaceutical and life sciences space has become increasingly cluttered due to the rise in illnesses. Bayer needed to raise its brand awareness and increase brand perception in order to provide value to its consumers and ultimately create a better life for them.

Solution

To raise awareness and perception, Bayer and its media agency, Mediacom, partnered with Ogury. The campaign was fueled by unique, reliable mobile user and behavior data drawn with traceable and trusted consent.


Once these users were identified and messaged, Ogury’s proprietary optimization algorithms scaled the campaign’s reach based on performance criteria, to find further users with similar affinities across the US. The Brand Exclusive Video Chooser was employed to present the users with a choice of which ad they would like to see. This proprietary ad delivery method is an interstitial that precedes the video, showing previews of three different Bayer videos. The user selected their preferred ad, then was shown the video of their choosing, meaning the final step of ad personalization was made by the user themselves. Engaging and interacting with ads by making a choice has been proven to drive a 300% lift in ad recall by promoting memorability.

Results

This campaign drove strong results and achieved Bayer’s objectives. The campaign delivered a VCR of 84.8% and a viewability rate of 95%. By multiplying viewability with VCR, the campaign delivered a V2CR of 80%, which is above Ogury’s benchmark. In addition to these results, the campaign also achieved a CTR of 4.2% which is above industry standard.

Download the case study