DMEXCO 2022

September 21 - 22, 2022

Ogury joined DMEXCO 2022 on September 21st and 22nd, in Cologne.

The Digital Marketing Exposition & Conference is Europe’s leading digital marketing & tech event.

Jan Heumüller, Managing Director Central Europe at Ogury, took part in MMA EMEA‘s panel discussion titled “Digging into Data in Marketing – How to Reach Creative Efficiency“, with Google, Bayer, and The Trade Desk.


View the full agenda here.

Online Ad Summit 2022

September 20, 2022

Digital advertising and ad technology are characterized by constant further developments and innovations. 

Ogury team joined Online Ad Summit in Cologne on September 20th.
Dietmar Figl, our Senior Publisher Development Director, spoke at High Impact Formats: Next Rocket Stage in Creative Engagement? session about the importance of engaging the audience with fully on-screen ad formats that are attention-grabbing yet respectful.

View the full agenda here

 

EBG Digital Benchmark Brussels 2022

EBG Digital Benchmark Brussels 2022

September 27 - 28, 2022

Ogury will be participating in the upcoming EBG Digital Benchmark Brussels 2022 on Tuesday 27 – Wednesday 28 September in Brussels. The aim of the event is to assist decision-makers, marketers, and companies in their MarTech projects.

On Wednesday 28th September, we will present a keynote about how our unique technology, Personified Advertising allows marketers to deliver digital campaigns to individuals, based on in-depth knowledge of personas, and NOT personal identities.

Why? Because the days of relying on personal data are over: 

  • Consumers reject online tracking for advertising purposes;
  • Regulators’ mission is accelerating;
  • Identifiers and cookies are doomed.

As we witness a transformational change in the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers. 

How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy?

If you are attending the EBG Digital Benchmark this year and would like a personalized presentation of our solution for brands, send us an email at hello@ogury.co.

Football Agency Cup 2022

July 15 - 17, 2022

Ogury is thrilled to sponsor the Football Agency Cup 2022 edition, Germany’s largest gathering for the local marketing and creative industry.

Since 1988, hundreds of the country’s communication agencies have participated  in the popular promotional football tournament. In addition to the trophy for the best football team, they will compete for awards such as top scorer, team boss of the year, best overall appearance of the agencies and best cheerleading team.

Watch the Sky Media Agency Cup 2019 video

Ratecard 1:1 Touquet 2022

July 6 - 7, 2022

Ogury participated in Ratecard 1:1 at Le Touquet-Paris-Plage.

The Ratecard Meetings is a casual yet professional event that fosters strong business relationships between brands, agencies, publishers and AdTech & MarTech technology vendors. 

1/ 1:10 roundtable sessions

Our team participated to roundtable sessions to answer any questions participants had on Ogury’s technology. They discovered how Ogury could help publishers build the most effective ad monetization strategy, in respect of consumer privacy.

2/ 1:1 business meetings

If you attended Ratecard 1:1 at Le Touquet this year and would like a personalised presentation of our solution for publishers, send us an email at events@ogury.co.

Looking for more information? Read the full event details here (in French).

Adtrader Conference Berlin

June 29 - 30, 2022

Ogury was at the Adtrader Conference at Kosmos Berlin on June 29th and 30th.

Top media and digital advertising representatives met to exchange ideas about the latest technology and concepts.

Jan Heumüeller, Ogury’s Managing Director Central Europe, hosted two speaking sessions:

  • June 29th, Innovation Day: Personified targeting – or – this is how I find the (car) buyer of tomorrow.
  • June 30th, Conference Day: Personalization is the key, introductory speech to the panel discussion titled: Wanted: Scalable addressability for the fragmented media world.

View the full Adtrader agenda here

To book a meeting with the Ogury team, email us at events@ogury.co.

MAD//Fest

MAD//Fest 2022

July 5 - 7, 2022

Marketing, Advertising, Disruption. 

Ogury attended MAD//Fest on July 5th – 7th  at the Old Truman Brewery, London.

In and amongst brands such as Boots, Burberry and Deliveroo, Ogury celebrated the 2022 theme: ‘No Guts, No Glory’.

To do this, Ogury’s own UK Country Director, Ossie Bayram, hosted a keynote session titled: Personification, Not Personalization 

About the session:

Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity

Why? Because the days of relying on personal data are over: 

  • Consumers reject online tracking for advertising purposes;
  • Regulators’ mission is accelerating;
  • Identifiers and cookies are doomed.

As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers. 

How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy? 

View the full MAD//Fest agenda here

Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!

ogury participating in aop digital publishing awards 2022

AOP Digital Publishing Awards 2022

June 15, 2022

On June 15th 2022, Ogury attended the AOP Digital Publishing Awards 2022.

Ogury was shortlisted for the AOP Employer Excellence Award, a theme that is close to our hearts. This category recognizes our efforts to support career paths and provide a fantastic place to work for all employees. We are committed to demonstrating approachability, and we are keen to explore the future of work.

The Association of Online Publishers (AOP) is a UK industry body representing digital publishing companies. AOP is committed to supporting media owners in distributing high-quality original content, for the consumer’s benefit.   

Click here to find the full list of winners at this year’s AOP Digital Publishing Awards.

Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!

ogury at advertising week europe 2022

Advertising Week Europe 2022

May 16 - 19, 2022

Ogury attended Advertising Week Europe from May 16th-19th at London’s Picturehouse Central. 

This year Advertising Week Europe celebrated London’s contribution to the global creative landscape by discussing all things tech, innovation, great minds and creativity. 

Ogury hosted a panel session on Tuesday, May 17th, to discuss what mobile advertising will look like in the next century. Taking inspiration from films and consumer trends, we explored the evolution of ad creativity and placements, and the role sustainability plays.

 

That’s so meta! [verse]: Advertising in 2122

We are exposed to up to 10,000 ads a day. And we are quickly learning to ignore them. Our attention is a hot commodity, so what does this mean for the future of mobile advertising? It’s only right that we take a look at the current status quo and let our minds run free with inspiration from films, pop culture and changing consumer preferences. And if one can imagine it, it can often become a reality.

Learn more about the session and the panelists.

Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!