Marketing, Advertising, Disruption.
Ogury attended MAD//Fest on July 5th – 7th at the Old Truman Brewery, London.
In and amongst brands such as Boots, Burberry and Deliveroo, Ogury celebrated the 2022 theme: ‘No Guts, No Glory’.
To do this, Ogury’s own UK Country Director, Ossie Bayram, hosted a keynote session titled: Personification, Not Personalization
About the session:
Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity.
Why? Because the days of relying on personal data are over:
- Consumers reject online tracking for advertising purposes;
- Regulators’ mission is accelerating;
- Identifiers and cookies are doomed.
As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers.
How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy?
View the full MAD//Fest agenda here
Want to know more or meet with one of our team members? Email email@example.com to book a meeting with us!