Marketing, Advertising, Disruption.
Ogury will be at MAD//Fest on July 5th – 7th at the Old Truman Brewery, London.
In and amongst brands such as Boots, Burberry and Deliveroo, Ogury will be celebrating the 2022 theme: ‘No Guts, No Glory’.
To do this, Ogury’s own UK Country Director, Ossie Bayram, will be hosting a keynote session titled: Personification, Not Personalization
About the session:
Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity.
Why? Because the days of relying on personal data are over:
- Consumers reject online tracking for advertising purposes;
- Regulators’ mission is accelerating;
- Identifiers and cookies are doomed.
As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers.
How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy?
Come along and find out at the Hexagon Stage, MAD//Fest, Day 3 @ 11.45am.
View the full MAD//Fest agenda here
Not only are we speakers at the event, as official sponsors, the Ogury cabana entertainment this year will include a smoothie bike and a free phone charging stand. So swing by for a recharge or re-fuel as you sip on a smoothie or a cocktail made by yourself in the centre of MAD//Fest main marquee.
To book a meeting with us at MAD//Fest email email@example.com