MAD//Fest

MAD//Fest 2022

July 5 - 7, 2022

Marketing, Advertising, Disruption. 

Ogury will be at MAD//Fest on July 5th – 7th  at the Old Truman Brewery, London.

In and amongst brands such as Boots, Burberry and Deliveroo, Ogury will be celebrating the 2022 theme: ‘No Guts, No Glory’.

To do this, Ogury’s own UK Country Director, Ossie Bayram, will be hosting a keynote session titled: Personification, Not Personalization 

About the session:

Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity

Why? Because the days of relying on personal data are over: 

  • Consumers reject online tracking for advertising purposes;
  • Regulators’ mission is accelerating;
  • Identifiers and cookies are doomed.

As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers. 

How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy? 

Come along and find out at the Hexagon Stage, MAD//Fest, Day 3 @ 11.45am.

View the full MAD//Fest agenda here

Not only are we speakers at the event, as official sponsors, the Ogury cabana entertainment this year will include a smoothie bike and a free phone charging stand. So swing by for a recharge or re-fuel as you sip on a smoothie or a cocktail made by yourself in the centre of MAD//Fest main marquee. 

To book a meeting with us at MAD//Fest email hello@ogury.co

The AOP Publishing Tech Talk 2021

October 11 - 14, 2021

The AOP’s Publishing Tech Talk 2021 event cut through the plethora of general media and advertising tech solutions to focus on the tools and technologies that are designed specifically to support publishers.

The AOP’s Publishing Tech Talk 2021 saw Russell James, Senior Director of Publisher Development UK at Ogury, on stage to explain how Ogury can help publishers increase their advertising revenue while retaining users and providing a great experience through:
– Exclusive premium brand demand from global brands
– High CPMs and incremental revenue through non-intrusive and elegant formats
– Incremental revenue powered by Ogury white-label solutions

Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!

MAD//Anywhere Virtual Conference 2020

November 11, 2020

Ogury will join MAD//Anywhere on November, 11th and 12th, 2020.

Tired of the onslaught of virtual events that are not only long and scripted but also not thought provoking? Cue in our event partner, MAD//Anywhere, UK’s biggest marketing and technology virtual conference who are introducing a new format: the 5 min presentation, and Q&A.

With speakers as illustrious as Sir Martin Sorrell, Rory Sutherland and other leaders and marketing pioneers from top tier brands like Vodafone, KFC and Patagonia, you are bound to feel inspired for the year ahead.

Mark your calendars on for two key Ogury sessions:

“Not the same old: the real mobile opportunity” – 11th November at 10.47-10:57m

How has user behaviour changed in 2020? And how advertisers leverage mobile to adapt their branding strategy to stay relevant.

  • Charlotte Diemer, Global Head of Insights at Ogury
  • Liam Brennan, Global Director of Innovation at Mediacom

“Digital advertising: the liberating truths” – 12th November at 11.22-11:29am

Elie Kanaan (CMO at Ogury) will reveal the liberating truths of digital advertising: why advertisers must focus their strategy and efforts on building user trust and making a positive impact to their brand?

For more information on the event’s agenda, click here.

Advertising Week Europe

March 16, 2020

Ogury will be hosting a panel on Monday, 16 March at 2:15 PM at Advertising Week Europe.

From Data-Driven to Choice-First: The Biggest Shift In Digital Advertising Since The Creation Of The Internet?

It doesn’t matter what anyone says, effective digital advertising is tough.

We need to engage consumers on mobile & maximize revenue from digital ad spend. All while building trust. It’s never been easy, but now the industry is facing its biggest shift yet.

High-profile data scandals are now making the front page news and affecting the industry. And new privacy laws are regulating it.

User choice is taking center stage. But, how can you put user choice at the center of your digital advertising strategy?

Speakers:

Gilbert Hill, CEO, Tapmydata
Christie Dennehy-Neil, Senior Public Policy Manager, IAB
Dominic Barnard, EMEA Programmatic Director – Platform GSK, Publicis
Mark Klocek, Director and Owner, Glowing Eye Games
Seb Bardin, Global Head of Acquisition & Marketing – Home Care Digital Ventures – Cleanipedia, Unilever
Sabrina Bailey-Navalon, Senior Marketing Director, Ogury

Tickets available here: https://europe.advertisingweek.com/schedule/-ogury-seminar-seminar-2020-03-16-1415

Ogury MAD//Fest

MAD//Fest

November 13, 2019

Held at the Old Truman Brewery, in London on November 13 – 14, MAD//Fest is UK’s most lively marketing, advertising and disruptive tech festival. Being an invite-only event, it allows 4,500+ of the most influential decision-makers at top brands, agencies, media owners and disruptors to connect.

This year Ogury will sponsors with a VIP lounge for you to meet with the team. Tim Ellis, Commercial Director, will join a fireside chat to discuss ‘How have you used Mobile Journey Marketing?’.

Want to attend? Contact us at hello@ogury.com to request an invite.

Ogury Mad//Picnic

MAD//Picnic

July 10, 2019

MAD//Picnic will take place on July 10 at the Boiler House, London. It is a daringly different picnic for UK’s 500 most influential people in marketing and digital. Delegates will include advertisers, agencies and publishers.

As VIP sponsors of the event, Sarah Jones, Charlotte Diemer, Stephen Juson and Tim Ellis will take the stage to present Ogurys Mobile Journey Marketing end-to-end solution in 4 short speaking sessions.

Alongside rockstar speakers, MAD//Picnic will host topic-themed brand challenges, immersive tech experiences and intelligent conversation in unstuffy spaces designed to enable you to discover inspiration, future partners and peers. It’s both informal and insightful, entertaining and engaging, distinctive and daring.

Want to attend? Contact us at hello@ogury.com to request an invite.

OGURY Data Series: In The Pocket Of The Decision Maker

OGURY Data Series: In The Pocket Of The Decision Maker

April 25, 2019

The launch of our first Ogury owned event took the form of an exclusive Ogury Data Series. The session to start the series off was called ‘In The Pocket Of The Decision Maker’ which took the form of a luxury breakfast session on the 8th floor of Radisson Blu Edwardian at the heart of London, Leicester Square.

David Evans, International Sales Director, lead the presentation, and attendees learned:

  • How to identify the key B2B decision makers in your vertical based on their observed behaviour
  • How to discover and attract new enterprise audiences via insights drawn from complete mobile user journeys
  • How to go beyond simple demographics to inform media recommendations that get results

The second half of the breakfast session took the form of an interesting fireside discussion with Joel Harrison, Editor-in-Chief at B2B Marketing, Michele Reale, Media Director at Twogether and David Evans. The objective was to present two perspectives on the main issues in the sector, given that they have strong experience with working with a variety of B2B clients.

Have a question for David? Reach out to him here.

Ogury Advertising Week Europe. Matt Taylor (MD Sales UK, Ogury)

Advertising Week Europe

March 20, 2019

March 18 – 21, 2019 marked the seventh edition of Advertising Week Europe. #AWEurope, held at Picturehouse Central in the vibrant city of London. Panels and presentations were held, spreading the word about Ogury and Mobile Journey Marketing.

First of was Tim Ellis, Commercial Director, who was joined on stage for the Human Marketing panel by Adobe, CNN International, Verizon Media and m/Six. The panel discussed how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.

Next up was Matt Taylor, making his debut as MD Sales UK, explaining how quality first-party data and obtaining user consent from the outset can shape and create a successful mobile campaign strategy. Matt showcased how understanding the complete mobile user journey of its ideal users led to Bose redefining its strategy to deliver engaging recommendations, that reached its most relevant users at scale.

Throughout the week our team met with Marketing & Communication Leaders at exclusive events, including The Drum Advertising Week Wrap Party sponsored by Ogury. Keep an eye out for the interviews where David Evans shared Ogury’s MJM POV and experience working at Ogury. All in all, a huge success!

Interested to learn more?

Join 900+ brands and 3,500+ publishers who already trust Ogury. Email hello@ogury.com.

Ogury Casual Connect Europe

Casual Connect Europe

May 28, 2019

Join us at Casual Connect London on 28 – 30 May 2019 to learn from over 100 leaders in established and emerging markets of the games industry – covering game design, esports, liveops, publishing, next-generation technology and best practices.

In a fast-paced and constantly evolving ecosystem, gaming app developers must remain agile to get the most out of their app monetization. But how can you maximise your ad revenue, while getting key intel about your audience, in compliance with privacy laws like GDPR? Rémy Cottin, Head of Publisher Success EMEA, will guide you through five uncommon tips to help publishers achieve this and more during his lecture on Tuesday 28th May at 2PM.

Can’t make the lecture? Visit booth 103 where you can meet with the Ogury team.

To book a meeting email publishers-emea@ogury.com.