Event location: London
Marketing, Advertising, Disruption.
Ogury attended MAD//Fest on July 5th – 7th at the Old Truman Brewery, London.
In and amongst brands such as Boots, Burberry and Deliveroo, Ogury celebrated the 2022 theme: ‘No Guts, No Glory’.
To do this, Ogury’s own UK Country Director, Ossie Bayram, hosted a keynote session titled: Personification, Not Personalization
About the session:
Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity.
Why? Because the days of relying on personal data are over:
- Consumers reject online tracking for advertising purposes;
- Regulators’ mission is accelerating;
- Identifiers and cookies are doomed.
As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers.
How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy?
View the full MAD//Fest agenda here
Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!
On June 15th 2022, Ogury attended the AOP Digital Publishing Awards 2022.
Ogury was shortlisted for the AOP Employer Excellence Award, a theme that is close to our hearts. This category recognizes our efforts to support career paths and provide a fantastic place to work for all employees. We are committed to demonstrating approachability, and we are keen to explore the future of work.
The Association of Online Publishers (AOP) is a UK industry body representing digital publishing companies. AOP is committed to supporting media owners in distributing high-quality original content, for the consumer’s benefit.
Click here to find the full list of winners at this year’s AOP Digital Publishing Awards.
Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!
Ogury attended Advertising Week Europe from May 16th-19th at London’s Picturehouse Central.
This year Advertising Week Europe celebrated London’s contribution to the global creative landscape by discussing all things tech, innovation, great minds and creativity.
Ogury hosted a panel session on Tuesday, May 17th, to discuss what mobile advertising will look like in the next century. Taking inspiration from films and consumer trends, we explored the evolution of ad creativity and placements, and the role sustainability plays.
That’s so meta! [verse]: Advertising in 2122
We are exposed to up to 10,000 ads a day. And we are quickly learning to ignore them. Our attention is a hot commodity, so what does this mean for the future of mobile advertising? It’s only right that we take a look at the current status quo and let our minds run free with inspiration from films, pop culture and changing consumer preferences. And if one can imagine it, it can often become a reality.
Learn more about the session and the panelists.
Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!
The AOP’s Publishing Tech Talk 2021 event cut through the plethora of general media and advertising tech solutions to focus on the tools and technologies that are designed specifically to support publishers.
The AOP’s Publishing Tech Talk 2021 saw Russell James, Senior Director of Publisher Development UK at Ogury, on stage to explain how Ogury can help publishers increase their advertising revenue while retaining users and providing a great experience through:
– Exclusive premium brand demand from global brands
– High CPMs and incremental revenue through non-intrusive and elegant formats
– Incremental revenue powered by Ogury white-label solutions
Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!
Ogury will join MAD//Anywhere on November, 11th and 12th, 2020.
Tired of the onslaught of virtual events that are not only long and scripted but also not thought provoking? Cue in our event partner, MAD//Anywhere, UK’s biggest marketing and technology virtual conference who are introducing a new format: the 5 min presentation, and Q&A.
With speakers as illustrious as Sir Martin Sorrell, Rory Sutherland and other leaders and marketing pioneers from top tier brands like Vodafone, KFC and Patagonia, you are bound to feel inspired for the year ahead.
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Mark your calendars on for two key Ogury sessions:
“Not the same old: the real mobile opportunity” – 11th November at 10.47-10:57m
How has user behaviour changed in 2020? And how advertisers leverage mobile to adapt their branding strategy to stay relevant.
- Charlotte Diemer, Global Head of Insights at Ogury
- Liam Brennan, Global Director of Innovation at Mediacom
“Digital advertising: the liberating truths” – 12th November at 11.22-11:29am
Elie Kanaan (CMO at Ogury) will reveal the liberating truths of digital advertising: why advertisers must focus their strategy and efforts on building user trust and making a positive impact to their brand?
For more information on the event’s agenda, click here.
Ogury will be hosting a panel on Monday, 16 March at 2:15 PM at Advertising Week Europe.
From Data-Driven to Choice-First: The Biggest Shift In Digital Advertising Since The Creation Of The Internet?
It doesn’t matter what anyone says, effective digital advertising is tough.
We need to engage consumers on mobile & maximize revenue from digital ad spend. All while building trust. It’s never been easy, but now the industry is facing its biggest shift yet.
High-profile data scandals are now making the front page news and affecting the industry. And new privacy laws are regulating it.
User choice is taking center stage. But, how can you put user choice at the center of your digital advertising strategy?
Speakers:
Gilbert Hill, CEO, Tapmydata
Christie Dennehy-Neil, Senior Public Policy Manager, IAB
Dominic Barnard, EMEA Programmatic Director – Platform GSK, Publicis
Mark Klocek, Director and Owner, Glowing Eye Games
Seb Bardin, Global Head of Acquisition & Marketing – Home Care Digital Ventures – Cleanipedia, Unilever
Sabrina Bailey-Navalon, Senior Marketing Director, Ogury
Tickets available here: https://europe.advertisingweek.com/schedule/-ogury-seminar-seminar-2020-03-16-1415
Held at the Old Truman Brewery, in London on November 13 – 14, MAD//Fest is UK’s most lively marketing, advertising and disruptive tech festival. Being an invite-only event, it allows 4,500+ of the most influential decision-makers at top brands, agencies, media owners and disruptors to connect.
This year Ogury will sponsors with a VIP lounge for you to meet with the team. Tim Ellis, Commercial Director, will join a fireside chat to discuss ‘How have you used Mobile Journey Marketing?’.
Want to attend? Contact us at hello@ogury.com to request an invite.
