How can advertisers create meaningful and engaging experiences when cookies go, when regulation tightens and as consumers get increasingly protective of their data? The market now demands privacy and respect – and advertisers want relevance. Sometimes these don’t match. We have to find a balance that gives us the right combination of the two. Now we must do that without using personal information. And we call that personification, in opposition to personalisation.

It’s no secret: no advertising means no free Internet! It is, in fact, online advertising that finances access to and content on websites and applications that users visit and use for free every day. Digital advertising will continue to exist and so will brand investments in order to target consumers where they are – online.

As mobile users spend more and more time on their screens, publishers need to find a subtle balance between effective monetization and respect for the user experience. How can they compensate for the loss of revenue due to the disappearance of third-party cookies? How can they improve their inventories’ monetization while respecting the user experience?

Ogury announced it is strengthening its presence in LATAM with a new Colombian office. The company’s activities in the region will be led by Maria Alejandra Charris Mora, Sales Director based in Bogotá.

Ogury’s decision to open an office in Colombia was motivated by the presence of numerous brands’ regional hubs in the country, such as AB InBev, Procter & Gamble or Mondelez. What’s more, digital advertising spend in the country was estimated at $308.8 million in 2020, marking it as the fastest growing digital advertising market in Latin America, and is set to reach $524.6 million in 2024.

Ogury’s decision to open an office in Colombia was motivated by the presence of numerous brands’ regional hubs in the country, such as AB InBev, Procter & Gamble or Mondelez. What’s more, digital advertising spend in the country was estimated at $308.8 million in 2020, marking it as the fastest growing digital advertising market in Latin America, and is set to reach $524.6 million in 2024.

The programmatic advertising industry is in constant growth. But with the nearing cookieless era, it could soon face greater challenges. After all, the data generated by third-party cookies still plays a key role in the business.

Ogury announced it is strengthening its presence in Latin America with a new office in Colombia. The company’s activities in the region will be led by Maria Alejandra Charris Mora, Sales Director based in Bogotá.

Ford partnered with Ogury to accurately identify its target audience and engage them with high-impact and visible ad formats. For this campaign, Ogury leveraged its Personified Targeting technology, enabling Ford to accurately identify the interests of its target audience without collecting personal data.

Ogury, the global leader in personified advertising, is strengthening its presence in LATAM with a new Colombian office. The company’s activities in the region will be led by Maria Alejandra Charris Mora, Sales Director based in Bogotá.