Ogury will provide the Colombian market with a future-proof technological solution to deliver outstanding performance whilst respecting user privacy, and many brands, agencies and publishers are already partnering with the company.
In his remit, Simon Porter will develop and reinforce solid partnerships with leading international media agencies, many of which Ogury has been working with closely for several years – including GroupM, Dentsu International, Publicis Media, Havas Media, IPG Mediabrands and Omnicom Media Group.
Ogury today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, with the aim of making it easier for marketers to personalize digital content in order to boost user attention and engagement.
Ryo Matsumoto is appointed as representative of the Japanese subsidiary to lead Ogury’s business expansion and offer advertisers sustainable solutions that meet privacy protection requirements.
A new study conducted by Lumen on behalf of Ogury has clearly delineated the difference between ads that are viewable and those that are generating attention, showing a way to measure the impact a viewed ad can have on brand recall.
Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.
Ogury announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk.
Ogury, a global technology leader in mobile advertising anchored in privacy protection, announced the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.
Ogury, the Personified Advertising company, recently announced that it has donated more than 1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand. Examples of these charities included Institut de la Vision, Epic Foundation, Accion Contra el Hambre, The Leukemia & Lymphoma Society and Dynamo Camp.
Magalon joins Ogury to lead Publisher Business