The Power of Attention on Mobile

The power of attention on mobile

April 1, 2022

10,000

That’s the number of ads consumers are exposed to each day.

But being exposed to an ad doesn’t mean paying attention to it.

Attention is the key to any meaningful advertising, particularly on mobile.

We partnered with Lumen Research – the leading tech company in attention measurement – to see how much attention Ogury’s mobile ad formats generate and the effect on brand recall. 

Download The Power of Attention on Mobile to find out more.

Download "The Power of Attention on Mobile

In this study, you’ll learn: 

  • How to gain and keep attention on your ads
  • The relationship between attention and brand recall
  • How much attention the most innovative formats can generate in-app and on mobile web

Learn how to connect with people and drive measurable impact.


A sneak peek into the findings:

Download your copy now

Woman wearing VR headset

How to win the gaming audience

November 29, 2021

The face of gaming has changed. Globally, the audience has diversified by gender, age and motivation for gaming.


While some audiences spend over 15 hours a week gaming, following the others are seeking escape and solace from the daily grind.


The industry is worth $175.8 billion in 2021, and is set to grow. But, with distinct differences between gaming audiences, marketers must discover the nuances of each to reach them with relevant brand messages.

Gamers decoded insights

In this “Gamers Decoded” eBook, you’ll learn:

  • The mobile behaviors of gamers across seven geographies.
  • How to reach gamer audiences with a targeted and relevant messaging.
  • The metrics to measure to ensure accurate campaign reporting.

Countries analyzed: AU | DE | ES | FR | IN | JP | UK

Download your copy of "Gamers Decoded"

The Age of Personified Advertising

The age of personified advertising

September 13, 2021

The advertising industry is facing a dilemma. Advertisers have a limited view and understanding of the audience’s mobile journey across their sites and apps, wasting precious ad budget. 

Furthermore, viewability standards are just not good enough. Fifty percent of pixels in view for two seconds will not deliver the awareness that leading brands seek.

Something different is needed. 

Advertisers need a sustainable solution. A solution that combines the relevance of personalization with the safety of contextual advertising, underpinned by consumer privacy. 

Join other leading advertisers who are benefiting from Personified Advertising.

Get your free copy

neon car

Engage the future automotive buyer

June 28, 2021

The automotive industry is undergoing a rapid shift, driven in part by the consumer.

Consumers have become increasingly focused on not only their own environmental footprint, but also that of the brands they purchase from. This philosophy also applies to the automotive industry.

Changing consumer preferences, governmental incentives and tightening emission rules have caused the manufacture and adoption of hybrid and electric vehicles to gather speed. 

These changes are forcing automakers to shift gears now. Ogury has published “Engage the future automotive buyer in Europe” and “Automotive Trends and Predictions U.S.,” to help marketers tap into this growing electric and hybrid vehicle market, with a deep understanding of the interests and behaviors of potential buyers. 

They reveal the differences between electric vehicle and hybrid prospects within each geography, as well as tips to build a future-proof mobile branding strategy. 

Download your copy today

Julien Rollos

Julien Rollos

Head of Automotive

CPG Ebooks Header

What’s ahead for the consumer packaged goods industry?

May 25, 2021

Consumers continue to rely on digital for their CPG purchases in 2021. As the needs of these consumers change, these eBooks reveal insights into their unique behaviors and trends to influence brand marketers’ strategies.

Available for U.S. and U.K. markets.

Download your copy today


Fast-Moving Consumer Goods U.K.

The Fast-Moving Consumer Goods (FMCG) industry worldwide experienced a tale of two halves in 2020. While sales from physical stores were curtailed, online and omnichannel shopping presented a lifeline for many brands. 

This trend has continued in 2021, but it’s crucial for marketers to understand their shopper’s evolving behaviors to tailor their strategies and reach them effectively. 

This eBook reveals:

  • The key trends shaping the U.K. FMCG industry in 2021.

 

 

  • The changing needs and interests of FMCG consumers.

 

 

  • Industry predictions to set brand marketers ahead of the curve.

 

Download your copy


Consumer Packaged Goods U.S.

The CPG industry has evolved rapidly to meet the changing shopper behaviors which are set to continue progressing.

As digital media consumption and digital commerce continue to fluctuate, it’s important for marketers to understand their shopper’s evolving behaviors.

This eBook reveals:

  • What motivates the omnichannel shopper to transact.
  • How CPG shopper behaviors have developed in Q1, 2021.
  • Which CPG categories outside of grocery will present opportunities to marketers.

Download your copy

Download your copy today

How to Succeed in Singapore’s Wellness Market

July 28, 2020

In 2020, the healthcare market in Singapore is set to be worth almost $30 billion by the end of the year.* 

For brands eager to tap into this upsurge of interest in wellness effectively, it is vital to obtain insights on consumer attitudes and behaviors. Especially on mobile.

Download this whitepaper brought to you by Havas Group Singapore and Ogury to learn how to activate the personas we have uncovered. 

Gain access to:

  • The different types of wellness consumer personas available in Singapore and how to engage with them.
  • Unique data-based insights into the wellness behaviors, aspirations, and choices of key demographics in Singapore.
  • Everything you need to know in order to design your optimum wellness advertising strategy and achieve a competitive advantage.

 

Download your copy

An Introduction to Advertising Driven by User Choice

February 4, 2020

Some say it’s the biggest shift in digital advertising since the creation of the internet.

It’s not big data. It’s not AI. It’s not another fancy format. 

It’s much more important than all of that. 

What is it?

It’s a new and different approach to digital advertising.

It puts user choice and consent at the heart of all technology and ad execution. 

It’s privacy compliant by design.

And it’s being widely adopted by many of the biggest brands in the world, to deliver industry-leading performance, while ensuring data safety and brand safety, in a fraud-free environment. 

It’s called Choice Driven Advertising.

We’ve just released an exclusive digital book that gives you a perfect overview and introduction to advertising driven by user choice.

In our Introduction to Advertising Driven by User Choice, you will discover;

  • The fundamental shift that’s transforming digital advertising as we know it 
  • Why this shift is occurring now
  • Why it’s so important to organizations today
  • And how to overcome the obstacles that block your ability to respond

 

Download your copy

The Reality Report: Consumer Attitudes Towards Mobile Marketing 2019

September 4, 2019

165. Billion. Dollars.

As marketers, we are set to spend a record amount on mobile ads in 2019.

But when 90% of consumers say they find targeted mobile advertising ‘annoying’, that’s a sizable concern. 

It’s just one finding from asking 287,000 real people for their opinions on mobile marketing, advertising, and data privacy.

The world’s largest consumer research of its kind…


The Reality Report: Consumer Attitudes Towards Mobile Marketing 2019.

What’s inside the report?

  • 35 pages of facts, statistics, and analysis of how consumers really feel about mobile marketing, advertising, and data privacy.
  • The opinions of well over a quarter of a million consumers from six countries; USA, UK, France, Germany, Italy, and Spain.
  • Evidence that it’s time to give consumers a fair value exchange for their data, and evolve the industry from ‘data-driven’ to ‘choice-first’.

You’ve put a lot of effort and budget into securing the attention of your consumers on mobile. 

Now, you can get a real understanding of how they feel about your advertising.

 

Download your copy