That’s the number of ads consumers are exposed to each day.
But being exposed to an ad doesn’t mean paying attention to it.
Attention is the key to any meaningful advertising, particularly on mobile.
We partnered with Lumen Research – the leading tech company in attention measurement – to see how much attention Ogury’s mobile ad formats generate and the effect on brand recall.
In this study, you’ll learn:
- How to gain and keep attention on your ads
- The relationship between attention and brand recall
- How much attention the most innovative formats can generate in-app and on mobile web
A sneak peek into the findings: