Reach shoppers heading into the holiday and end-of-year sales season
August 26, 2021
The end of the year represents a key shopping season for consumers, with events like Black Friday, holiday and year-end sales. This year, discounts, deals and flash sales are starting even earlier. Digital devices, especially smartphones, will be a key tool for researching and purchasing products online.
This presents a significant opportunity for brands to connect with consumers as they begin their shopping journey. To reach the right audience with a message that resonates with them, brands should identify the varying audience interests, behaviors and dynamics to inform and optimize their advertising strategies.
Insights Sneak Peek
Discover how to activate based on this information and gain more audience insights in these strategy guides.
The new school year will soon be here. And with it, families will be anticipating more normality in their children’s schooling schedules.
Parents are not only shopping for books and uniforms during the back-to-school season. Last year, parents in Europe spent more money on items such as electronics and furniture, as they prepared their children for online classes.
As parents eagerly prepare for the upcoming school year, mobile will be a key tool for researching and purchasing products online. This is a huge opportunity for marketers to attract and engage their specific audiences with their brand message.
Last year, parents spent more money on certain items including electronics and furniture as they prepared their children for online classes. According to the NRF, the average back-to-school (BTS) shopper spent $798 USD, with more shoppers turning to e-commerce. Total retail BTS e-commerce sales reached $85.55bn USD.
This year, with parents preparing for more normality in their kids’ schooling schedules, they are eager to prepare for the upcoming school year in advance, and they will use mobile to navigate their shopping journey.
This presents a huge opportunity for marketers to identify and attract consumers over the BTS shopping season.
To capitalize on this opportunity, marketers need to understand the demographic and behavioral trends of the various BTS shoppers. Learn how in this BTS season guide.
Download your back-to-school and back-to-college strategies
Video consumption is increasing rapidly, particularly on mobile. Video is the number one source of information for two-thirds of people around the world, and more than 75% of all video viewing is done on a mobile device. This presents advertisers with an opportunity to connect with consumers in a meaningful way, on their most-used device, via their preferred media method.
The mobile video advertising opportunity will continue growing. The below resources will help you achieve effective and sustainable ad results with your mobile branding campaigns.
Inside the clubhouse: Mobile video advertising
We partnered with the Advertising Club of New York to share tactical suggestions on how advertisers can implement impactful, cost-optimized branding campaigns with mobile video. During this event, our Sales Director, Allison Port lead a conversation with Hotels.com‘s Shannon Haydel, Mastercard‘s Katherine Fowler Ernest and King’s Hawaiian’s Mike Hazelrig all about mobile video advertising.
Watch the replay to learn:
What challenges brand marketers face when it comes to driving long-term campaign performance.
How brands lean into their media agencies and ad tech partners for support.
What mobile video trends marketers should watch out for in 2021.
Ogury’s video solution
Too often, advertisers pay for ads that are only partially visible to the consumer, which limits memorability and wastes ad budget. A different branding solution is needed. A solution based on fully visible video formats, designed and built for mobile. Showing your full message, every time. This is exactly what the world’s leading advertisers are receiving from Ogury’s video solution.
Watch this video to learn:
How to attract consumers attention in a user-friendly way.
Why providing consumers with a choice of which ad to watch drives momorability.
Which performance metrics are most important on mobile.
Mobile video playbook
As market stability rises and advertiser confidence continues escalating, for brands to be successful on mobile they will need to leverage effective and sustainable advertising, anchored in consumer privacy protection. To achieve success, brands need to implement a strategic video advertising strategy.
Download this playbook to learn:
Tactical best practices that should be applied when running mobile video campaigns.
How insights should be used to inform brand messaging.
Win gold this Tokyo Olympic Games with your mobile advertising strategy
May 26, 2021
The Olympic and Paralympic Games are scheduled to take place in Tokyo from July 23 to August 8. This particular Summer Olympic Games has been highly anticipated and will capture consumer attention across the world. However, unlike other Olympic Games, this year’s events can only be attended by people living in Japan.
With these changes, large brand advertisers are shifting their media strategies, particularly because digital media consumption is on the rise. This year, people will be turning to their mobile devices to stay up-to-date on the games.
This presents a significant opportunity for brands to connect with consumers. To win gold, brands should identify the varying audience interests, behaviors and dynamics to inform and optimize their Olympic advertising strategy.
Insights sneak peek:
Cross the finish line first with your Olympic advertising strategy by benefiting from fully visible impactful ads, future-proof targeting and unwavering protection.
The Hot Sale is one of the most popular online shopping events in Mexico. Although 2020 presented several challenges for the retail category in Mexico, the Hot Sale provided brands with great opportunities.
According to the Mexican Association of Online Sales (AMVO), last year during the Hot Sale, the retail category grew its sales by 158% compared to the previous year. With accelerated growth in e-commerce and digital channels during 2021, this year’s Hot Sale will provide an even greater opportunity for brands.
With more than 50% of Mexican consumers shopping online, it is important that marketers can identify and reach digital buyers during the Hot Sale.
To reach these shoppers, marketers must first understand the demographic and behavioral trends of the various Hot Sale shoppers. Learn how in this Hot Sale guide.
How to score goals during the UEFA European Championship 2021
March 7, 2021
With the rise of mobile usage, football fans are not just watching the game on TV. They use their mobile phones before, during and after the match to keep up to date with the latest news surrounding their National Team. This is the perfect opportunity for brands to associate their brand image with one of Europe’s most popular events.
UEFA European Championship 2021 is one of the most famous football events of the year. Use this strategy to attract these consumers and raise brand awareness.
The past year has been challenging for many families, but one positive outcome is that the pandemic has put a spotlight on opportunities to celebrate and connect with loved ones. This year, millions of people will be celebrating Mother’s Day across the Americas.
The NRF predicts that 8 in 10 consumers will celebrate Mother’s Day this year, and they’re interested in spending more than previous years. 81% of these Mother’s Day shoppers look to retailers for inspiration, and more shoppers are turning to their mobile devices than ever to navigate their shopping journey.
There is a significant opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data. This tarnishes a brand’s relationship with its consumer and results in monetary fines, reputational damage, and impaired brand perception.
To capitalize on this opportunity, marketers need to also understand the demographic and behavioral trends of Mother’s Day shoppers. Learn how in this Mother’s Day guide.
College basketball captivates the country during March Madness. With millions of people tuning in each year, the tournament presents an incredible opportunity for brands to connect with consumers over an extended period of time, on the device where they’re most engaged – mobile.
The NCAA Division 1 Men’s Basketball Championship has captured America’s attention for decades. In addition to consumer attention, March Madness also captures consumers’ wallets. WalletHub reports that sales of beer and pizza increase by nearly 20% during this time. Marketers must understand more about these consumers.
3Sixty Interactive shared that 88% of people use their mobile devices to access March Madness information. There is a huge opportunity for marketers to engage with these audiences.
To reach this audience, marketers must gain a deep understanding of the demographic and behavioral nuances between the various March Madness consumers. Download your March Madness Seasonal Strategy to identify behavioral trends and consumer predictions.
Valentine’s day is widely recognized as the celebration of romance and love. Now, it is not only a day to spoil a partner, but also family and friends.
While conventional channels like supermarkets are still relevant for people hunting for gifts for their Valentine, online platforms are a source of inspiration for a substantial share of people.
To capitalize on this opportunity, marketers need to understand the demographic and behavioral trends of Valentine’s Day shoppers and attract them with an activation strategy tailored to their brand. Download this strategy to find out how.