Digital transformation is accelerating rapidly within the telecom industry which is driven by 5G advancements and increased media consumption by consumers. Increased accessibility, connectivity, and speed provide new opportunities for brands to connect with consumers.

As digital media consumption increases, so does digital ad spend. Telecom advertising spend globally will rise from $17.8 billion in 2020 to $18.7 billion in 2021, and predictions are showing a pre-pandemic level of $19.5 billion in 2022.

To support brands as they capitalize on this opportunity, our Sales Director, Alex Florio connected with Comcast’s Sr. Director, Media Strategy & Planning, Lisa Pickles during a live Advertising Club of New York event.

During this event, Alex shared various telecom and consumer behavior trends. Following the presentation, Alex and Lisa discussed telecom challenges, trends, tactics, media strategies and more. Watch the full replay below.

https://youtu.be/WK_y7ha_a3w

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In 2020, the automotive industry encountered both severe highs and lows. The pandemic-induced downturn in Q2 2020 saw sales plummet to a low not seen since the Great Recession.

Toward the later half of the year, sales swiftly rebounded to an extent that many didn’t expect. The highs and lows of the past year saw drastic changes in consumer behavior. With the pandemic extending into 2021, these shifts continued evolving, with new trends emerging.

As automotive consumers become increasingly reliant on their digital devices to navigate their car buying journey, it’s important for marketers to understand these evolving behaviors.

During this Think LA event, our VP, of Programmatic Revenue and Agency Partnerships, Simon Curtis, revealed several automotive trends that have unfolded in 2021 and provided data-driven predictions on future behaviors.

Simon then lead a discussion with automotive industry experts from RPA and Walton Isaacson. Watch the full replay below.

Discover more insights by downloading our automotive trends and predictions eBook.

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