A new challenge for advertisers: to change their mindset about gamers

March 29, 2024

For a long time, the gaming industry was not considered an effective channel for advertising. A significant obstacle in deterring brands from investing was the idea that the typical gamer profile was not important for their strategies. But, in 2024, the traditional concept of “gamer” no longer exists as it was understood in the past, and new opportunities are opening up for advertisers.

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