The digital advertising ecosystem is entering a decisive new phase. As traditional identifiers continue to disappear and addressability declines, advertisers risk losing the precision they once relied on to reach the right audiences at scale. Today, half of advertising opportunities on the open web are already unaddressable , reflecting growing consumer expectations around privacy. In […]

We’re proud to share that Ogury has secured a double win at Les Cas d’OR de la Data, taking home both the Innovation Award and the Advertising Operations & Artificial Intelligence Award for our breakthrough Ogury One platform. As the platform behind these wins, Ogury One brings together audience insight, planning, activation, and reporting within […]

Former GroupM Nexus Global CEO to lead Ogury’s next chapter of innovation and growth. Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and […]

Luxury is being redefined. After years of steady growth, the market shrank in 2024, with 50 million consumers stepping away amid rising costs and economic uncertainty. For brands, relying on price hikes is no longer sustainable — desirability must be rebuilt. To uncover what truly drives luxury purchases today, Ogury surveyed over 7,500 consumers — […]

AI may feel like the hottest new commodity, but in digital advertising it has been quietly shaping the industry for two decades. From predicting clicks in the early days of the internet to today’s conversations around agentic AI, each leap has transformed how campaigns are planned, delivered and optimized. Here are five milestones that tell […]

We’re thrilled to announce that Ogury has won the Technical Solution Award at Les Cas d’OR Digital Vidéo, recognizing our cutting-edge technology and its impact on the future of scalable, high-performing digital advertising. At the heart of this recognition is Ogury One, our pioneering digital advertising platform that centralizes campaign planning, activation, and reporting within […]