Brand Safety Policy.

Last updated: March 6th, 2025

At Ogury we are committed to working in a brand-safe environment. We take steps to ensure the safety and quality of our media buying and the delivery of advertisements on our properties and platforms as, outlined below.

Verified Inventory

Ogury manually vets all direct publishers prior to joining our services in order to ensure inventory is appropriate for Ogury’s advertisers in relation to our managed service campaigns.

Our ad server and filtering technologies prevent ads from being served to publishers which are not on our approved list.

Ogury also adheres to specific whitelists and/or blacklists supplied by agencies or advertisers, which we continuously update. We use a combination of in-house and third-party tools to monitor where ads are delivered.

All Ogury clients are able to add apps to a campaign or advertiser blacklist by emailing their Ogury representative. Programmatic / self-service clients are also able to blacklist apps via their DSP.

Prohibited content

The below listed content categories are prohibited across inventory where adverts are served. Any inventory identified across these content categories are blocked and added to a blacklist.

  • Illegal products or services
  • Content that violates or infringes upon third-party rights including intellectual property rights
  • Explicit sexual content or gratuitous nudity
  • Offensive Language
  • Hate Speech
  • Illegal Downloads/Streaming
  • Drugs Rating
  • Violence
  • Dangerous products or services that cause damage, harm or injury
  • Products or services designed to enable dishonest or misleading behavior

Take down policy

Ogury strives to provide the highest quality network for all our partner advertisers and publishers. In the event that an ad appears on inventory that a client deems inappropriate, they should contact their Account Manager. The campaign can be paused whilst Ogury investigates. All take down requests will be actioned within one working day, or within the timescales specified in individual terms and conditions.

Programmatic / self-service clients using our deal console are able to pause their campaign in their DSP. Ogury may also investigate the application, and if found to contain inappropriate material, the application or advertiser will be added to the blocklist.