Context Standard Chartered operates a broad and established credit card portfolio in Singapore. However, in a crowded digital landscape, particularly during the mid-year retail season, credit card offers risk blending into the high volume of competing promotions. With awareness already strong, the challenge for the brand was to stand out and engage consumers actively reassessing […]

Luxury is being redefined. After years of steady growth, the market shrank in 2024, with 50 million consumers stepping away amid rising costs and economic uncertainty. For brands, relying on price hikes is no longer sustainable — desirability must be rebuilt. To uncover what truly drives luxury purchases today, Ogury surveyed over 7,500 consumers — […]

AI may feel like the hottest new commodity, but in digital advertising it has been quietly shaping the industry for two decades. From predicting clicks in the early days of the internet to today’s conversations around agentic AI, each leap has transformed how campaigns are planned, delivered and optimized. Here are five milestones that tell […]

For years, third-party cookies were the backbone of digital advertising, enabling brands to track and target users with pinpoint accuracy. But the landscape has shifted dramatically. Signal loss goes far beyond browser settings—it’s the culmination of years of regulatory change, platform restrictions, and growing consumer demand for privacy. It all started with Apple’s Intelligent Tracking […]

Ogury’s client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environment  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. As digital […]

The gender gap in tech remains a critical industry challenge. Women continue to be underrepresented in science, tech, engineering, and mathematics (STEM) fields, facing barriers to access, leadership, and career growth. At Ogury, we recognize that diverse and inclusive teams drive innovation and better business outcomes and that true equality goes beyond numbers – it’s […]