News Room

Here you'll find all the latest Ogury news, recent press coverage and announcements.

For media enquiries contact press@ogury.com

News

Founded in 2014, Ogury is the creator of the first advertising engine driven by user choice. Ogury Advertising Engine powers a new trusted mobile advertising ecosystem, founded on user consent and preferences towards data sharing and ad experience.

Read our top news and see us in the press below.

Q&A with Ogury: User-Driven Mobile Advertising and...

There used to be a time when handshakes and words were enough to bind a contract,...

Enough with the deceptions, data safety is a priority

Francesca Lerario, Managing Director Italy, retraces with us a year full of changes

Ogury launches Thumbnail Ad, the world's first non-fullscreen...

With this picture in picture format, publishers benefit from 100% Incremental Revenue,...

Ogury launches ‘Thumbnail Ad’: Non-fullscreen format...

Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically...

Ogury releases a non-fullscreen ad option known as...

Choice-driven advertising firm Ogury has released a thumbnail ad format specifically...

Ogury launches Thumbnail, a non full screen mobile...

The discrete ad format appears in a precise location within the app and provides...

Ogury releases Thumbnail, a discret ad format for mobile

Ogury, the global leader in choice-driven advertising announced today the release...

Ogury launches Thumbnail Ad, the first non-fullscreen...

Thanks to this picture-in-picture format, publishers benefit from 100% incremental...

Ogury announces the launch of Thumbnail Ad, the first...

Ogury announces today the launch of Thumbnail Ad, the first non-full-screen video...

Unmasking app spoofing for publishers

Increasing amounts of publishers are transitioning from print to digital to widen...

The new challenge of mobile advertising

Francesca Lerario invited by Tom's Hardware live YouTube streaming program

Data Safety: the pillar for a trusted relationship...

Data collected for advertising purpose without the explicit and traceable consent...

Data Safety: why it's essential and how to guarentee...

In digital advertising, brand safety and fraud prevention are common themes.

Toxic data can harms brands and publishers

Interview of Francesca Lerario, Managing Director at Ogury Italy

Ogury innovates to fight ad fraud

Ogury partners with DoubleVerify to eliminate ad fraud and its harmful impact on...

Privacy Shield abandonment shows businesses need to...

Privacy Shield’s invalidation shows data practices are under greater scrutiny than...

The next big challenge for the NHS Covid-19 app: How...

The NHS Covid-19 app will need millions of people to download it. Can it win their...

Media Coverage
September 25, 2020

Ogury Announces Unique Fraud Prevention Capabilities...

The ad tech ecosystem has recognized issues with fraud, toxic data and unsavory content....

Press Releases
September 16, 2020

Ogury signs a partnership with DoubleVerify and launches...

According to Luca Panella, Sales Director Italia, It's a great step towards

Media Coverage
September 16, 2020

Ogury fights against "in-app" fraud

Ogury has developed two new tools to prevent ad fraud, especially app spoofing

Media Coverage
September 16, 2020

Ogury announces a solution againt app spoofing

Ogury, the leader of consented mobile advertising, announces the release of a technology

Media Coverage
September 16, 2020

Data Safety: a new key pillar for the future of advertising

Gonzalo Figares explains why Data Safety is strategic to protect your brand

Media Coverage
September 15, 2020

What is toxic data and why should marketers care?

Brands safety has so far focused mostly on media placement but with consumer concerns...

Media Coverage
September 02, 2020

Opinion | Towards a New Golden Age of Online Advertising

By Habenn Bereket The dawn of digital advertising has led to a race for performance...

Mediatyche podcasts: navigate safely, marketing permitting

The subject of this new Audio On podcast is now a cross-cutting topic: sustainability...

From Data-Driven to Choice-First Advertising

By Raphael Rodier. The quest for greater performance has led digital advertising...

Choice-First Advertising Will Pave the Way to a Golden...

Times are changing for digital advertising – after a series of scandals and investigations,...

What is TCF v2.0 and why should publishers care?

Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF...

July 29, 2020

Data Safety: when data collection creates trust

Francesca Lerario (Ogury): consumers expect brands to reassure them on the possibility...

How CMOs Can Avoid Taking Huge Risks With Their Advertising...

These are not easy times for the modern CMO. As if the disjointed myriad of marketing...

July 28, 2020

A Pandemic Of Data Sharing?

As the COVID-19 pandemic continues, the use of apps and other trace and track technologies...

Ogury’s Video Chooser, a new way of delivering full-screen...

Ogury works with 3,500 publisher partners and is the creator of the world’s...

Data Safety, a pilar of the new digital advertising

The world of digital advertising is rapidly changing and is increasingly close to...

Data Safety, the three rules to prevent the use of...

Lerario (Ogury Italia): "User data is fundamental in digital advertising but since...

TCF v2.0, A Step In The Right Direction

Sarah Jones, Global Head of Product Marketing, Ogury, says, "The update to TCF v2.0...

"After ten years in the Silicon Valley, I returned...

Testimonial// Antoine Barbier, 42, is Senior Vice President Product at Ogury. After...

Consistent trust gap in contact-tracing apps in US,...

Survey of more than 16,000 users in the US, UK, France, Germany, Italy and Spain...

Permission Over Forgiveness: How Companies Can Comply...

Any marketer in the digital ecosystem knows about the California Consumer Privacy...

Marketers, Give the People What They Want: Control

For the media, marketing, and communications world, consumers are their oxygen, their...

Evan Rutchik: “A chance to work hard”

As a part of my series about the things we can do to remain hopeful and support...

Informed consent is essential for UK’s track and...

Elie Kanaan, chief strategy and marketing officer at Ogury, explains how informed...

Ogury: How the adtech industry could change post-pandemic

As many businesses face financial difficulty, marketing and advertising spending...

Why Regulation Will Be Good For The Digital Advertising...

Since GDPR and CCPA, Marketers have generally feared the onset of regulations designed...

How to engage Generation Z with Digital Advertising

A research done by Ogury on GenZ mobile users. Those born between 1995 and 2015 have...

Ogury opens Sydney office led by REA Group’s Chris...

Ogury – an advertising company which created the first advertising engine driven...

Data Protection: the world belongs to those who anticipate

Article by Elie Kanaan, Chief Strategy and Marketing Officer, Ogury. There was no...

How can brands successfully tap into in-app advertising?

Answered by Raphael Rodier. From doing our weekly shop to catching up on the daily...

Why Data Safety is Critical for Brand Protection, and...

With concerns surrounding data and privacy showing little sign of quieting, the pressure...

Evan Rutchik of Ogury: “Seeing Light at the End of...

"Look for the things that make you happy and make sure to put more of that into your...

Antoine Barbier, Senior Vice President of Product at...

Antoine Barbier joins Ogury, a company specialized in mobile advertising and in particular...

Ogury appoints Antoine Barbier as Senior Vice President...

Antoine Barbier will be responsible for the company's product development specialized...

Turning Global Data Protection Into Global Opportunity

Article written by Raphael Rodier. When GDPR came into effect in 2018, many predicted...

Intelligent targeting based on app usage helps Sixt...

An enormous advantage that programmatic advertising offers is the targeted addressing...

If users can choose their own ads, what will happen...

The relationship between the consumer and the advertiser has changed. Ogury's introduction...

Ogury Unveils Video Chooser, Enables Brand Recall

Ogury, the creator of the first advertising engine driven by user choice, announced...

April 29, 2020

Video Advertising: mobile users can choose between...

Ogury just launched a new feature that offers mobile users choice regarding the ad...

Ogury gives mobile users the possibility to choose...

Ogury, the creator of the first advertising engine driven by user choice, launches...

What digital advertising players can learn from Spotify

Spotify has achieved success by adopting a model that most publishers and brands...

April 28, 2020

Ogury Launches A First-To-Market Interactive Ad Format,...

NEW YORK, April 28, 2020 /PRNewswire/ -- Ogury, the creator of the first...

Ogury gives control back to users over their advertising...

With Ogury's Video Chooser, users can choose between three video ads. Among other...

Ogury launches a new ad format, Video Chooser

Ogury launches Video Chooser, a new format that enhances users' recall of the ads...

Ogury launches Video Chooser. The Italian branch closes...

The new format allows the user to choose which brand to interact with. Luca Panella,...

Ogury Launches Interactive Ad Format Video Chooser

Ogury, the creator of the first advertising engine driven by user choice, today [28...

Consent in favor of mobile advertising: the Decathlon...

Google and third party cookies, Ogury's thoughts

Interview with Francesca Lerario. Google says goodbye to third-party cookies. How...

April 10, 2020

From data-driven to choice first advertising

Written by Gonzalo Figares. The quest for performance has brought digital advertising...

April 07, 2020

How marketers are injecting trust into digital advertising

Written by Raphael Rodier. Legislators around the world are introducing new regulations...

March 24, 2020

From a data-driven to a choice-driven advertising

Elie Kanaan, Chief Strategy and Marketing Officer at Ogury. The quest for performance...

March 03, 2020

Ogury Italy, Francesca Fernandes is the new Account...

Ogury Italy strengthens its team with the entry of Francesca Fernandes as Account...

March 03, 2020

The Era of Digital Integrity: From Data-Driven to Choice-First...

Writing exclusively for ExchangeWire, Raphael Rodier, Chief Revenue Officer international...

March 02, 2020

Mobile advertising: from data to choice

Gonzalo Figares, Managing Director of Ogury Spain and Latam VP, talks about the future...

February 26, 2020

Digital advertising, interview with Francesca Lerario...

Francesca Lerario, Managing Director of Ogury Italy, talks to us about digital advertising,...

February 25, 2020

What do the roaring 20s have in store for mobile advertising?

Answered by Raphael Rodier. The 2010s will go down as one of most influential decades...

February 24, 2020

The success of programmatic advertising lies in the...

Byline by Jan Heumüller. According to Emarketer, the Programmatic Ad spend in Germany...

February 18, 2020

From Spam To Security: How The Digital Advertising...

It seems absurd in retrospect, but there was a time not that long ago when young...

February 13, 2020

Transparency is the future of marketing

Interview with Paulina Diaz. Consumer choice takes precedence over data. "Are you...

February 11, 2020

The GDPR and CCPA: is digital advertising going in...

Data protection is driving the market towards new horizons. We delve into the topic...

February 05, 2020

Black Friday: The seasonal event that generates the...

With a 23% increase over a standard week, in 2019 Black Friday was the seasonal...

February 04, 2020

Ogury Italy, digital ethics and data protection challenges

Ogury Italy explains how personal data protection represents a global challenge today,...

February 03, 2020

The Rest of the World Has Finally Caught up With Data...

Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and...

January 28, 2020

Data Privacy Day 2020: How the Ad Tech Industry is...

Every 28th of January, the technology sector marks Data Privacy Day, a Council of...

January 28, 2020

Ogury raises € 45 million in new funding

Specialized in user consent, the young French company, already established in the...

January 14, 2020

How Prepared Is Your Company for CCPA? Take the Quiz

The end of the year is always a fraught time, as people hustle to fulfill their personal...

January 08, 2020

Ogury prepares for its global expansion plan

New data protection regulations, such as the GDRP, have tested the management of...

January 07, 2020

It's Time For A Major Transformation In The Digital...

Adtech is riddled with fraud. It’s time that brands and publishers take control...

January 06, 2020

Media Kit

The following media kit includes everything you will need to represent Ogury in the press and media. Please use the following assets to support all coverage and stories.

Ogury One Liner

Ogury brings advertisers, publishers and consumers together in a trusted digital ad ecosystem. Exchanging value, driven by consumer choices.

Ogury Boilerplate

Ogury is the creator of the first mobile advertising engine driven by user choice. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand safe and fraud-free environment.

Ogury Fact Sheet

To get a full overview of Ogury's purpose, values, products, timeline, funding and vision please download our fact sheet.

Logo & Icon

The Ogury logo has been customized to create a unique, modern & characterful wordmark with rounded edges & lowercase type. We want it to be immediately identifiable and so its use must be consistent.

Brand Guidelines

When using the Ogury logo, or representing Ogury with any form of design, please follow the full brand guidelines available here.