Cookieless and IDless advertising combines respect for user privacy and performance at scale

March 1, 2024

We’ve reached the fourth wave of online advertising. The first wave was Google search. The second wave, driven by Facebook, was social marketing. The third wave is retail media, which continues to experience the strongest growth in the industry, even if this growth is beginning to slow.
The fourth wave, which we are now entering, is privacy. It focuses on the end of third-party cookies and data protection has enormous potential, and Ogury has everything it takes to become the leader of this new wave.

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