Digital Advertising in the Post-Cookie Era. Approaches to be taken now, with an eye on the future.

Google Chrome, Google’s browser with the largest market share in Japan and around the world, plans to phase out 3rd party cookies from the beginning of 2025. What kind of technologies and solutions are possible in the “cookie-free” era that will soon be upon us? Ryota Watanabe of Dentsu Inc.’s Data Technology Center talks with partners who work in digital advertising.