Video has rapidly become the most compelling medium for storytelling, and accounts for over 80% of all internet traffic. Whether watching tutorials, catching up on news, or enjoying entertainment, consumers are spending more time than ever engaging with video content. For brands and agencies, this shift represents a powerful opportunity: to connect with audiences more immersively, build emotional resonance, and drive stronger brand outcomes.

To support our partners in maximizing this opportunity, we’re excited to introduce Ogury In-Stream, our format designed to drive reach and awareness through impactful video campaigns —while maintaining our core commitment to precision and privacy.

Meeting Audiences Where They Watch

In-stream video ads are highly engaging formats, reaching users in environments where they are already expecting video. This format allows brands to tell deeper stories with sound and motion, delivering emotional impact that drives results. In addition, In-stream video ads are surrounded by content consumers have chosen to watch, increasing receptivity and brand affinity.

With this launch, we’re strengthening our video offering and giving our brand and agency partners more tools to meet their upper funnel and branding campaign goals.

Precision Meets Scale: Ogury In-Stream Video

For advertisers aiming to drive reach and awareness while maintaining audience precision and privacy, Ogury In-Stream combines brand-safe video environments with our exclusive Persona targeting.

We achieve this by bringing audience intelligence into video:

1. Audience Expertise That Goes Beyond Placement

Ogury doesn’t just offer a new format—we bring a deeper understanding of audiences. Our proprietary Persona methodology, built on zero-party data, qualifies placements based on people’s real interests, purchase intentions, and the content they’re engaging with. This ensures brands connect with consumers at the moments that matter.

2. Activating Personas on In-Stream

We’ve mapped our personas directly to In-Stream environments using a robust methodology that applies our zero-party data at the page level, enriched with contextual, semantic, bid request, and open source signals. If we’ve identified a webpage as a good match and it has a video player, we can place your video ad there— with the same targeting precision.

3. Amplifying the Power of In-Stream

In-Stream video already delivers high impact—but with Ogury personas, it becomes even more powerful. Our unique combination of scale, precision, and privacy ensures your video messages appear alongside content that best aligns with your audience’s mindset and interests.

The result? Ads that feel natural, relevant, and memorable—driving stronger brand recall, deeper engagement, and higher consideration.

With In-Stream now part of our formats suite, agencies and brands working with Ogury can:

• Leverage Ogury’s exclusive audience insights to enhance campaign effectiveness
• Extend reach across high-impact video environments
• Maintain confidence in brand-safe, privacy-compliant placements

We’re proud to bring this capability to market—not as a reinvention, but as a strategic enhancement to the Ogury offering.

Ready to activate Ogury’s personas In-Stream and take your video strategy further? Let’s connect.