It’s time to move beyond the gamer stereotype

April 4, 2024

For decades, advertisers have underestimated the potential of video games. One of the main obstacles to investment is the idea that gamers are not a sufficiently diverse group. Yet advertisers have every interest in integrating this channel into their mix, as it offers access to a varied audience without being limited to a typical gamer profile, which is no longer relevant.

Share this article:

Get awesome content in your inbox

Sign up to receive Ogury’s Content Corner newsletter and you’ll receive the latest news, event updates, thought leadership pieces and actionable insights to help you stay ahead and achieve your mobile branding goals.