2023 was a year that capped a remarkable period of new trends and changes amidst several years of economic instability sparked by the pandemic. Back then, streaming services took off as consumers were forced to spend more time at home, charging the growth of Connected TV as an exciting new channel for advertisers. If that was not enough, brands were compelled to evaluate other emerging opportunities including retail media, the Metaverse and NFTs. And of course, Generative AI has become all the rage over the past year.

But as we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world.