With consumer sentiment toward advertising identifiers shifting, brands and agencies are being forced to reassess their advertising strategy and prioritize privacy-focused targeting solutions.
To discover more about the top concerns facing digital advertisers, Ogury commissioned leading IT market research firm IDC to conduct a global study investigating perspectives and understanding of the cookieless future.
The global study was conducted with over 1,000 major brand and media agency executives across America, Europe and Asia/Pacific.
Discover more about how Ogury is alleviating the top concerns for digital advertisers and breaking through the AdTech walls by leveraging personified advertising.