Ogury Brand Index (OBi)

December 16, 2022

Ogury Brand Index is the world’s first and largest brand index consisting of a 100% mobile audience.

It is a fully custom, exclusively mobile survey that helps brands make informed strategic decisions and gain a deeper understanding of audience buying factors across different geographies.

OBi tracks five key equity parameters vital for business success in the 21st century:

  • Trustworthy
  • Ecologically sustainable
  • Useful to me 
  • Premium
  • Innovative

OBi surveys are:

  • Based on 100% mobile audiences
  • Non-incentivized
  • Based on an opt-in model
  • Using randomized samples
  • With rotating questions, verticals, and markets

Download the deck to find out more

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