Ogury Brand Index is the world’s first and largest brand index consisting of a 100% mobile audience.
It is a fully custom, exclusively mobile survey that helps brands make informed strategic decisions and gain a deeper understanding of audience buying factors across different geographies.
OBi tracks five key equity parameters vital for business success in the 21st century:
- Ecologically sustainable
- Useful to me
OBi surveys are:
- Based on 100% mobile audiences
- Based on an opt-in model
- Using randomized samples
- With rotating questions, verticals, and markets