Ogury Named a Finalist for Best Cookieless Identification Technology at The Digiday Awards

We’re delighted to share that Ogury has been named a finalist for Best Cookieless Identification Technology at The Digiday Awards. This recognition underscores our pioneering role in shaping the future of digital advertising with solutions that respect consumers and deliver performance.

At the center of this nomination is Ogury One, our cutting-edge digital advertising platform that delivers seamless audience planning, activation, and reporting in a privacy-first era. With Personified Advertising at its core, Ogury One targets personas rather than individuals—anonymized groups categorized by common attributes, interests, and purchase intentions. These personas are powered by exclusive zero-party data collected through large-scale surveys, enriched by billions of contextual, semantic, bid request, and campaign delivery data points, and refined by AI at the placement level.

Operating with or without IDs, Ogury One goes beyond traditional targeting to deliver reach, addressability, and performance at scale. It isn’t just an evolution—it’s a redefinition of how digital advertising can thrive in this new era.

The Digiday Awards are among the most prestigious competitions in the industry, recognizing the companies, campaigns, and creatives setting new benchmarks in media and marketing. What makes this finalist spot particularly meaningful this year is the caliber of judges involved, with industry leaders from major global brands such as Condé Nast, Google, Procter & Gamble, State Farm, and Uber, among others. Their diverse and strategic perspectives serve as the benchmark for identifying the technologies truly reshaping the advertising landscape.

This recognition places Ogury among the industry’s most forward-thinking innovators and validates our mission to empower brands, agencies, and publishers with solutions that aren’t just effective but also responsible, sustainable, and future-ready.

Watch this space for more updates on our award-winning journey, and while you’re here, subscribe to our newsletter for the latest insights, trends, and thought leadership.