On paper, Andrea Wieseke is Ogury’s Country Director, Switzerland & Austria. But her story extends far beyond what her resume can convey. Through Ogury’s Spotlight Series, we’re exploring the unique passions and perspectives that shape our team members in their professional and personal lives.

Your journey into tech wasn’t traditional. Can you walk us through how your career evolved—from studying marketing to your current role at Ogury?

I actually fell into tech by accident. I studied marketing and applied for a job at Google without realizing how technical it would be—Google wasn’t widely known back then. Later, I joined Charisma, which was bought by Google, and that’s where I really expanded my skills, learning SEO, programmatic buying, and even exploring blockchain. I’ve worked across both the tech and agency sides, which helped me bridge the gap between the two and quickly earn trust. Eventually, I turned down a move to San Francisco for career stability, and that decision brought me to Ogury, where I get to combine my love of technology with consulting.

What drew you to Ogury, and what excites you most about the company’s mission and technology?

Ogury hits the sweet spot for me—it’s the perfect blend of technology and consulting. I love that we’re persistent, adaptable, and great at telling our story to different audiences. In adtech, the landscape moves so fast that no one has all the answers, and I find that both exciting and motivating. It keeps you learning and collaborating, which is exactly the kind of environment I thrive in.

In your experience, what can help women feel more confident stepping into leadership roles in tech—even when they may not feel 100% ready?

Ask questions and stay curious. Too often, women hesitate to go for leadership roles if they see a skill gap, while men tend to jump in and learn on the job. Understanding enough about technology and data to speak about them confidently makes a huge difference. Having supportive partners, company programs to bring women back into the workforce, and building your own profile are also key to feeling ready to lead.

What’s the best piece of career advice you’ve ever received—and how has it influenced you?

The advice that’s stuck with me most is that you don’t need to know everything—you just need to be willing to learn. It’s kept me open to new challenges and helped me adapt in an industry where change is constant.

What’s your go-to karaoke song?

Don’t Stop Believin’ by Journey.

And finally, what’s your persona?

It’s a mix, but I’d say I’m an outdoor enthusiast who loves to travel and also has a passion for fashion.

The roles we play at work are just one facet of ourselves. Andrea’s story is a testament to the rich and dynamic personalities that make up Ogury and reflect our organizational values. Stay tuned for more stories as we continue highlighting the incredible individuals who contribute to Ogury’s success and culture.