A stronger foundation for audience understanding.

Most audience data only shows part of the picture.

Our data layer combines what people say, what they do, and how they spend, creating a complete and reliable view of real audiences at scale.

  1. Data
  2. Personas
  3. Targeting
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Data

Built on multiple sources of truth.

We don’t rely on a single type of data. Our data layer brings together:

  • Declared data: large-scale, insights collected through surveys, capturing who people are and what they care about
  • Observed data: real digital behaviour, including contextual and semantic signals
  • Deterministic data: real-world purchase insights from trusted partners, including Mastercard

Together, these create a more complete and grounded understanding of audiences.

PLATFORMS Data model
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Personas

Structured into actionable personas.

We translate fragmented signals into scalable personas that capture the complexity of modern audiences – spanning multiple behaviours, contexts, and moments.

Each persona is defined through a consistent data model, ensuring it can be activated seamlessly across channels while preserving meaning and accuracy.

PLATFORMS Data model
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Targeting

Built on structured, multi-dimensional signals

Our model brings together observed behaviour, declared intent, and real-world signals to build a more complete view of each persona.

These personas are then qualified at both the contextual and geographic level – enabling activation within the environments and locations where they are most relevant.

The result is more effective audience engagement, reduced waste, and stronger campaign outcomes.

PLATFORMS Data model

Actionable Campaign Insights

Leverage our Campaign Insights Surveys to inform your media strategy and make future campaigns work smarter and harder. These exclusive insights are based on self-reported consumer data: the kind brands and agencies crave but often find difficult and costly to capture.

Brand Perception

Purchase Drivers

Mindsets

Ad Perception

Ogury Brand Index

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Want to know what consumers really think about your brand?

Our Brand Perception studies provide insights into how your brand is perceived by consumers after being exposed to your ad.

Key Insight

In a recent Brand Perception study, 57% of a CPG brand’s audience said they had never heard of it prior to seeing the ad, confirming that Ogury helps brands drive awareness among new audiences.

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What moves the needle when your target audience is buying your product?

What influences buying decisions in your category? Our Purchase Drivers studies help brands find out what influences consumer choice and ultimately drives a purchase within their category.

Key Insight

According to a recent Purchase Drivers study for an automotive client, only 34% of consumers in-market for a new car said price was the most important factor influencing their decision.

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Impulsive or reflective? Brand loyalists or open to trying new products? Not all audiences think alike.

Our Mindsets studies help brands uncover insights into consumer “types,” helping them understand consumer mindsets when engaging with a brand or a product.

Key Insight

According to a recent Mindsets study, 65% of consumers shopping for electronics say they research before they buy, while 35% say they have a short buying cycle.

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How effective is your messaging? Does your ad messaging land with your audience?

Our Ad Perception studies provide insights into how your messaging is perceived by your audience after being exposed to your ad.

Key Insight

In a recent Ad Perception study, 88% of a luxury brand’s audience reported feeling favorably about the new ad, confirming that Ogury helps deliver effective messaging.

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Want to know what values your audiences associate with your brand?

Ogury’s Brand Index (OBI) studies provide brands with valuable insights on how they are perceived across five key parameters: Trustworthiness, Sustainability, Usefulness, Quality, and Innovation.

We turn these insights into strategic recommendations for your future campaigns, and can measure changes over time to demonstrate the impact of your campaigns.