Build a brand the world chooses
With the highest-performing mobile advertising technology, anchored in consumer privacy protection.
Ogury Advertising Engine is an integrated
technology stack built for mobile.
It uniquely offers:
Fully on-screen, engaging mobile formats
Ogury's proprietary formats are built for a superior mobile ad experience. Fully on-screen ads like Ad Chooser and Thumbnail Ad are 100% in view, 100% of the time.
Unparalleled personification data at scale
Ogury's personification data is built on best-in-class contextual and semantic data, augmented with unique audience data. Our personification data is ID-less and cookie-less.
Powerful visual insights
Ogury's unique actionable insights sharpen advertising strategy, inform campaign briefs and help understand branding campaign performance and impact.
Proprietary personified targeting
Ogury's personified targeting customizes ads for audience relevancy, fueled by personification data at scale, in total respect of consumer privacy.
Exclusive cost-effective inventory
Ogury's direct access to exclusive mobile inventory eliminates overhead from intermediaries and provides advertisers with the best buying prices.
Fully on-screen, engaging mobile formats.
Video | Display | In-app | In-web
Thumbnail Ad is the world's first mobile-native, non full-screen format. An elegant format that users can drag, it delivers the performance you need without requiring a full screen.
Video | Display | In-web
Header Ad is a premium mobile-native format that blends elegantly in the page header. It performs well in content-based sites and engages consumers without disrupting content consumption.
Video | In-app
Ad Chooser provides users with a choice of which ad they want to watch. You only pay when your ad is selected. And, you benefit from increased ad engagement and 300% memorability uplift.
Brand Exclusive Ad Chooser
Video | In-app
Buy out all slots with Brand Exclusive Ad Chooser and provide users with a choice over which of your ad experiences they prefer.
- Top & Bottom Skin
Video | Display | In-app
Grab user attention with the most impactful, premium and viewable format on mobile. Attractive skins and customization options are available for video to maximize brand impact and user engagement.
Rich media | In-app
A rich media display ad that attracts users by inviting them to interact with your brand. Drive awareness with attractive lifestyle imagery and over 6% engagement rate.
2x the market performance in Fully On-Screen Rate for 50% Duration
What's the point of measuring VCR for videos that are partially in-view or even playing off-screen?
Accurately measured with Open Measurement compliant inventory.
Personification data at scale.
Ogury augments best-in-class contextual and semantic data, with our powerful and unique audience data at scale.
Ogury’s audience data gives a deep understanding of publishers’ audiences behaviors and accurate insights into their interests. It is founded on seven years of unique proprietary mobile journey data and continually validated and enriched with:
- Self-declared audience data from survey responses at scale.
- Self-targeting audience data from user ad choices and interactions.
This integrated dataset uniquely qualifies the audiences of millions of apps and web pages. It is not linked to the user and, as such, ensures complete consumer privacy and data safety.
Powerful visual insights.
Ogury's unparalleled personification dataset, brought to life and made directly actionable to you at every moment of your advertising campaign.
Custom audience qualification survey
Sharpen audience understanding and reach by asking your own custom question to qualify bespoke audiences.
Survey results directly feed pre-campaign insights and campaign targeting.
Easily and flexibly define the audience you want to understand and reach on mobile. Uncover the demographic breakdown and discriminant interests of your audience. Directly activate insights for precise audience reach.
Don't have a clearly defined target audience in mind? Access a catalogue of vertical and demographic insights, proven to deliver results and ready to be activated.
Uncover the demographics and interests of the audience that engaged most with your campaign. Unique insights to inform future strategy for sustained audience engagement.
Ascertain if the audience who interacted with a campaign paid real attention with ad recall measurement provided as standard. Prove your campaign strategy worked.
Creative choice report
Understand the creative choices, engagement rate and memorability of your video ads within Brand Exclusive Ad Chooser. Insights can be used to inform creative decisions for larger video campaigns.
Proprietary personified targeting.
Smart-matching scores audience for precision and reach.
Ogury’s unparalleled personification data uncovers the audience attributes of raw impressions. An ultimate layer of brand protection ensures that each impression is fraud‑free and brand safe. The result is Valid Personified Impressions at scale. These are scored and smart-matched against advertisers’ campaign persona attributes.
Ogury personified targeting is optimized based on two criteria:
- The personified impressions attributes match the campaign persona’s characteristics.
- The impression contributes to the campaign performance objectives.
Real-time learning from each served impression ensures ever-increasing relevancy, driving superior campaign performance anchored in consumer privacy protection.
Exclusive cost-effective inventory.
Direct SDK and Tag integrations | No intermediary fees | High quality and safe placements across app and web | Validated against fraud
Comprehensive brand protection.
Ogury protects your brand from unsafe and toxic data, inappropriate content and all types of fraud. We only use self-declared or non-personal data, in total respect of consumer privacy.
We apply pre-bid fraud avoidance technology on each impression. Ogury serves ads in a network of brand safe, carefully vetted publishers.
We also ensure that viewability is measurable on 100% of your impressions with the largest OMID compliant in-app inventory.
Seamless scale across managed and programmatic.
However you prefer to operate, our targeting scales across OMID compliant inventory and optimizes for results. Seamlessly extend your trading environment with your preferred DSP, or work with our team to generate the perfect PMP.
Our brand clients tell it as it is.
Video Chooser enabled us to reach our precise audience with an interactive video ad. It allowed us to create a positive brand experience by giving our customers choice and control over which full-screen video they wanted to watch.
Brand Amplification Leader
With only about 33% of the "mobile-only budget", Ogury was able to generate almost 93% of all pure mobile page visits, and our cost per page visit was almost 83% below the average. Ogury was by far the most efficient CPV mobile-only placement we had in the campaign.
Client Service Consultant
We select Ogury for its ability to pinpoint the required audience with precision, according to each campaign and strategy of the moment. Thanks to Ogury, we impact the right audience by improving the user's advertising experience and exceeding the objectives.
The ability to meet our needs, identify, reach and attract our ideal audience, confirmed Ogury as a strategic partner for us, campaign after campaign. Its unique data and the strong targeting technology were exactly what we needed.
Windows Category Manager
Western Europe - South at Microsoft
The digital industry today demands a solid cookieless database, with relevant and visible formats that build excellent results for our clients. With Ogury we managed to have a product that covers these and other needs. Our experience with Ogury in these almost 4 years has allowed us to deliver a unique solution to our clients with a great impact on their campaigns.
Performance-wise, Ogury delivers outstanding results on a regular basis, making it an important pillar in our communication campaign strategy.
Marketing and Communication Director
Thanks to Ogury's unique targeting technology based on personas instead of users’ identity, we were able to deliver outstanding results for our campaigns. The continual and granular optimization, and unmatched results, have made Ogury an indispensable partner for us in Canada.
Media Account Director
1 million+ completed video views with 7x higher engagement than industry average.
Global Media Manager
As privacy and security are part of our DNA, we were delighted to join forces with Ogury, a tech partner able to combine safety and precise targeting with fully visible and engaging creatives to support us in reaching the right audience.
Senior Manager, Digital Marketing & Social Media