Build a brand
the world chooses

With a breakthrough mobile advertising technology,
anchored in consumer privacy.

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Ogury Advertising Engine is an integrated
technology stack built for mobile.

It uniquely offers:

Creative

Fully visible, engaging mobile formats

Ogury’s proprietary formats are built for a superior mobile ad experience. Fully visible ads like Ad Chooser and Thumbnail Ad are 100% in view, 100% of the time.

Data

Unparalleled personification data at scale

Ogury’s personification data is built on best-in-class contextual and semantic data, augmented with unique audience data. Our personification data is ID-less and cookie-less.

Insights

Powerful visual insights

Ogury’s unique actionable insights sharpen advertising strategy, inform campaign briefs and help understand branding campaign performance and impact.

Targeting

Proprietary personified targeting

Ogury's personified targeting customizes ads for audience relevancy, fueled by personification data at scale, in total respect of consumer privacy.

Inventory

Exclusive
cost-effective inventory

Ogury's direct access to exclusive mobile inventory eliminates overhead from intermediaries and provides advertisers with the best buying prices.

Protection

Comprehensive brand protection

Ogury provides consumer privacy protection, data safety, brand-safe inventory and fraud free engagement. We are one of the safest place to deliver your message.

Ogury’s proprietary formats are built for a superior mobile ad experience. Fully visible ads like Ad Chooser and Thumbnail Ad are 100% in view, 100% of the time.

Ogury’s personification data is built on best-in-class contextual and semantic data, augmented with unique audience data. Our personification data is ID-less and cookie-less.

Ogury’s unique actionable insights sharpen advertising strategy, inform campaign briefs and help understand branding campaign performance and impact.

Ogury's personified targeting customizes ads for audience relevancy, fueled by personification data at scale, in total respect of consumer privacy.

Ogury's direct access to exclusive mobile inventory eliminates overhead from intermediaries and provides advertisers with the best buying prices.

Ogury provides consumer privacy protection, data safety, brand-safe inventory and fraud free engagement. We are one of the safest place to deliver your message.

Creative Data Insights Targeting Inventory Protection Back to engine

Fully visible, engaging mobile formats.

Thumbnail Ad

Video | Display | In-app | In-web

Thumbnail Ad is the world’s first
mobile-native, non full-screen format.
A discrete format that users can drag, it
delivers the video performance you need
without requiring a full screen.

Ad Chooser

Video | In-app

Ad Chooser provides users with a choice of which ad they want to watch. You only pay when your ad is selected. And, you benefit from increased ad engagement and 300% memorability uplift.

Brand Exclusive
Ad Chooser

Video | Display | In-app | In-web

Buy out all slots with Brand Exclusive Ad
Chooser and provide users with a choice over
which of your ad experiences they prefer.

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Brand Spotlight

Display | In-app

A rich media display ad that attracts users by
inviting them to interact with your brand. Drive
awareness with attractive lifestyle imagery and
over 6% engagement rate.

Full-screen Video

Grab user attention with the most impactful,
premium and viewable video format on mobile.
Attractive skins and customization options
maximize brand impact.

Full-creative Visible Video Completion Rate
(Full-creative V2CR)

2x the market performance with Ogury.

What’s the point in measuring Video Completion Rates on ads that no one can see?
Standard viewability metrics of 50% of pixels in view fall short too.

The only metric that matters is Full-creative Visible Video Completion Rate
(Full-creative V2CR). That is 100% of pixels visible, 100% of the view-through time.

Accurately measured with Open Measurement compliant inventory.

Personification data at scale.

Ogury augments best-in-class contextual
and semantic data, with our powerful
and unique audience data at scale.

Ogury’s audience data gives a deep
understanding of publishers’ audiences
behaviors and accurate insights into
their interests. It is founded on six years
of unique proprietary mobile journey
data and continually validated and
enriched with:

Self-declared audience data from survey
responses at scale.
Self-targeting audience data from user ad
choices and interactions.

This integrated dataset uniquely qualifies the
audiences of millions of apps and web pages.
It is not linked to the user and, as such,
ensures complete consumer privacy and data
safety.

Ogury

Personification data

Others

Contextual and semantic data

Powerful visual insights.

Ogury’s unparalleled personification dataset, brought to life
and made directly actionable to you at every moment of
your advertising campaign.

Custom audience qualification survey

Sharpen audience understanding and reach by asking your own custom question to qualify bespoke audiences.

Survey results directly feed
pre-campaign insights and campaign targeting.

Custom
persona

Easily and flexibly define the audience you want to understand and reach on mobile. Uncover the demographic breakdown and discriminant interests of your audience. Directly activate insights for precise audience reach.

Market
insights

Don’t have a clearly defined target audience in mind? Access a catalogue of vertical and demographic insights, proven to deliver results and ready to be activated.

Post-campaign
persona

Uncover the demographics and interests of the audience that engaged most with your campaign. Unique insights to inform future strategy for sustained audience engagement.

Impact
survey

Ascertain if the audience who interacted with a campaign paid real attention with Ad Recall measurement provided as standard. Prove your campaign strategy worked.

Creative
choice report

Understand the creative choices, engagement rate and memorability of your video ads within Brand Exclusive Ad Chooser. Insights that can be used to inform creative decisions for larger video campaigns.

Proprietary personified targeting.

Smart-matching scores audience
for precision and reach.

Ogury’s unparalleled personification data
uncovers the audience attributes of raw
impressions. An ultimate layer of brand
protection ensures that each impression is
fraud-free and brand safe. The result is Valid
Personified Impressions at scale. These are
scored and smart-matched against advertisers’
campaign persona attributes.

Ogury personified targeting is optimized based on two criterias:

The personified impressions attributes match the campaign persona’s characteristics.
The impression contributes to the campaign performance objectives.

Real-time learning from each served impression ensures ever-increasing relevancy, driving superior campaign performance anchored in consumer privacy protection.

Exclusive cost-effective inventory.

Direct SDK and Tag integrations | No intermediary fees |
High quality and safe placements across app and web | Validated against fraud

Comprehensive brand protection.

Ogury protects your brand from unsafe and toxic data,
inappropriate content and all types of fraud. We only
use self-declared or non-personal data, in total respect
of consumer privacy.

We apply pre-bid fraud avoidance technology on each
impression. Ogury serves ads in a network of brand
safe, carefully vetted publishers.

We also ensure that viewability is measurable on 100%
of your impressions with the largest OMID compliant
in-app inventory.

Seamless scale across
managed and
programmatic.

However you prefer to operate, our
targeting scales across OMID compliant
inventory and optimizes for results.
Seamlessly extend your trading
environment with your preferred DSP,
or work with our team to generate the
perfect PMP.