Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches. Ogury, the global adtech company powered by Persona Intelligence, today announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimizing delivery, […]

For years, advertising was built on a simple belief: the more data the industry could collect, the better marketing would become. That belief shaped a generation of adtech. Targeting became increasingly granular, and platforms harvested more and more data as marketers were encouraged to think precision alone would solve the growing complexity of modern media. […]