The Industry Accepts a 1-in-78 Failure Rate. Ogury Doesn’t.

Digital advertising has long operated on a trade-off: scale on one side, quality on the other. For years, publishers have had to contend with a level of risk that directly impacts user experience, performance, and trust. But that model no longer holds.

According to Confiant’s Malvertising and Ad Quality Index 2025 Mid-Year Benchmark, one in every 78 ad impressions puts users at risk — meaning the average person encounters malicious or deceptive advertising multiple times a week. Most platforms don’t eliminate that risk. They manage around it.

At Ogury, we treat ad quality as a problem worth solving across every channel. That’s why we’re strengthening our partnership with Confiant, the cybersecurity company built for digital advertising, to instrumentalize their real-time threat detection across our multi-channel supply chain to give publishers, advertisers, and their clients greater confidence in how Ogury is being both proactive and reactive in controlling what reaches the user.

Securing quality at the point of delivery

Our approach is built on Persona Intelligence, an identity-independent model which targets anonymized groups defined by shared attributes, interests, and purchase intentions, maintaining the open internet addressable without invasive tracking. But a privacy-first architecture is only as strong as its weakest touchpoint. If a deceptive or malicious creative reaches the user at any point, it undermines both performance and trust.

Confiant operates directly within the programmatic supply chain, detecting and blocking malvertising, scams, disruptive creatives, and compliance risks before they reach users. It also disrupts the operations behind them, cutting into the economics that drive malvertising by guiding Ogury’s security posture to best in class.

The numbers speak for themselves: Ogury maintains client-side violation rates between 0.02% and 0.06%, up to 10 times lower than the industry average—reflecting a consistent standard across our supply.

“Ogury is one of the clearest examples of what responsible scale looks like in practice. They’ve made a real architectural commitment to the open internet, and it only compounds when the demand chain behind it is held accountable. Securing the ad economy isn’t a feature. It’s what confidence actually depends on.” — Louis-David Mangin, CEO, Confiant

What this means for publishers

• Verified performance through continuous optimization of Ogury’s inventory using Confiant’s benchmarks, ensuring safety, security, and quality. 
• Confidence in catching attack iterations in every impression and every channel with real-time detection and blocking of deceptive or non-compliant ads.
• Better experiences and stronger results driven by faster violation resolution, enabling smoother user journeys and more stable monetization.
• Independent oversight backed by Confiant’s trusted data.

As we continue to expand across channels and formats, so does the threat surface. Maintaining this level of performance requires discipline that keeps pace with an environment that is constantly evolving.

Most platforms adjust to that reality. Ogury is choosing to stay ahead of it.

Want Ogury to help you deliver safer, higher-quality advertising across channels? Let’s connect?