Why identity, as a valuable marketing tool, is at a turning point, per new report

May 10, 2023

Ogury, of course, is pushing its alternative, personified advertising, as the solution for the future. CEO Geoffroy Martin, told Digiday that the goal is to “shift from the paradigm of targeting people, because when you target people, you need to have an identifier. And then right away, you get into the type of challenges of collecting personal information.”

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