Context In a highly competitive computer hardware industry, Intel faces increasing pressure from competitors like AMD and NVIDIA, prompting the global leader to consolidate market share and reinforce its value proposition among tech-savvy consumers. As a Worldwide Official Partner of the 2024 Olympic Games in France, Intel had a unique opportunity to raise its profile […]

For years, third-party cookies were the backbone of digital advertising, enabling brands to track and target users with pinpoint accuracy. But the landscape has shifted dramatically. Signal loss goes far beyond browser settings—it’s the culmination of years of regulatory change, platform restrictions, and growing consumer demand for privacy. It all started with Apple’s Intelligent Tracking […]

Ogury’s client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environment  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. As digital […]

The gender gap in tech remains a critical industry challenge. Women continue to be underrepresented in science, tech, engineering, and mathematics (STEM) fields, facing barriers to access, leadership, and career growth. At Ogury, we recognize that diverse and inclusive teams drive innovation and better business outcomes and that true equality goes beyond numbers – it’s […]