1.1. The Ogury Service benefits the Publisher (application publishers/owners/developers/suppliers), by providing the Publisher with the opportunity for the Publisher to integrate the Ogury Software Development Kit (the "SDK"). The Ogury SDK will enable Ogury to provide targeted advertisements on behalf of advertisers to the end users of the Publisher’s Application(s) (the "Monetization Service"). If you use the Active Insights Service, the additional terms in the Active Insights Addendum apply.

- 1.2. Subject to these T&Cs and during the term of this agreement, Ogury hereby:

- 1.2.1. grants Publisher a revocable, limited, personal, non-sublicensable, worldwide, non-exclusive, non-transferable, right to:

- 1.2.1.1. use, copy and distribute the Ogury SDK solely in conjunction with the distribution of your own Applications; and

- 1.2.1.2. use the relevant and necessary components of the SDK solely to incorporate the SDK into the Publisher’s Applications;

- 1.2.2. make available and allow Publisher access to its Service and Platform.

1.3. To provide the Service, you authorize Ogury to provide advertisements to end user mobile devices through your Application. For clarity, You acknowledge and agree, that as between you and Ogury, Ogury has sole authority and discretion to: (i) identify, select and manage relationships with advertisers; and (ii) negotiate and conclude agreements with advertisers and ad networks for the delivery of ads to end user mobile devices in connection with the Service. Publisher shall not interfere with such Ogury Service in any way.

1.4. Participation in the Ogury Service is subject to Ogury's prior approval and Publisher’s continued compliance with the T&Cs. Ogury reserves the right to refuse participation to or block access to any applicant or participant at any time in Ogury's sole discretion. Publisher’s continued use of the Ogury Service shall be deemed acceptance of these T&Cs.

1.5. Feedback. You are not required to provide feedback to us, but in the event you do so, Ogury will own the feedback. All comments, feedback or materials submitted by Publisher to Ogury about the SDK or the Service, including feedback, testimonials, images, reviews, questions, comments, suggestions or ideas (collectively, "Feedback") shall be received and treated by Ogury on a non-confidential and unrestricted basis.

1.6. Upgrades. If Ogury makes available to Publisher any modifications to the SDK, including any upgrades, patches, enhancements, custom builds, or fixes, then, with respect to Publisher, those modifications shall immediately become part of the SDK and subject to this agreement, and Publisher shall promptly implement the same. Ogury has no obligation under this agreement to provide any such modifications, or any other support (other than as set forth in clause 2). Any obligation of Ogury to Publisher arising from Publisher’s use of the SDK is limited to the then-current version of the SDK. Ogury may, in its sole discretion, make support services available on a paid basis under a separate agreement.

2.1. For the Monetization Service, Publisher agrees, at its own cost and expense, to implement the Ogury SDK in accordance with the technical specifications provided by Ogury. Publisher grants Ogury the right to collect, access and use end user data to improve its targeting capabilities and serve interest-based recommendations to end users. Ogury shall provide commercially reasonable support to Publisher in connection with initial implementation of the Ogury SDK at no charge.

3.1. Publisher Rights; As between Publisher and Ogury, Publisher retains all right, title and interest in and to the Publisher Applications, including all intellectual property rights related to each of the foregoing. All rights not expressly granted by Publisher to Ogury herein are hereby reserved by Publisher.

3.2. Ogury Rights; As between Ogury and Publisher, Ogury retains all right, title and interest in and to the Ogury Platform, Service, SDK and any materials created, developed, collected or provided by Ogury in connection with this agreement, including all intellectual property rights related to each of the foregoing. All rights not expressly granted by Ogury to Publisher herein are hereby reserved by Ogury

3.3. Device Data. All end user data collected by Ogury through its SDK during the term of this agreement remain the full property of Ogury during and after the termination of this agreement, in compliance with applicable privacy rules.

4.1. Publisher represents and warrants that: (a) all of the information Publisher has provided and shall in the future provide to Ogury is accurate and current; (b) it has all necessary and legal rights, powers, and authority to accept and be bound by these T&Cs and to perform the acts required of Publisher hereunder; (c) it is in compliance with all applicable laws, including but not limited to federal, state, and local laws, rules, and regulations; (d) the Application(s) do not display, reference, link to, or endorse prohibited content (as reasonably determined by Ogury) and illegal content; and (e) it will implement Ogury’s SDK for placement and use of Ogury’s Service in accordance with the documentation.

4.2. Ogury represents and warrants that: (a) all of the information Ogury has provided and shall in the future provide to Publisher is accurate and current (b) it has all necessary and legal rights, powers, and authority to accept and be bound by these T&Cs and to perform the acts required of Publisher hereunder; (c) it is in compliance with all applicable laws; and (d) the Services do not display, reference, link to, or endorse prohibited content (as reasonably determined by Ogury) and illegal content.

5.1. Other than as expressly set forth in this agreement, Publisher shall not, directly or indirectly, nor shall Publisher authorize or otherwise permit any third party, to:

- 5.1.1. reproduce, lease, transfer, license, resell, assign, distribute or otherwise commercially exploit or make available to any third party the Ogury Service derived from the Ogury SDK;

- 5.1.2. distribute any source code provided as part of the Ogury SDK;

- 5.1.3. modify, alter or create any derivative works of the Ogury SDK;

- 5.1.4. reverse engineer, disassemble, decompile or attempt to uncover the source code for or any trade secrets related to the Ogury SDK except and only to the extent that such activity is expressly permitted by applicable law notwithstanding this limitation;

- 5.1.5. remove, alter or obscure any proprietary rights or notice on the Ogury SDK;

- 5.1.6. use the Ogury SDK or the Service other than for its intended purpose, including but not limited to display advertisements outside the Application;

- 5.1.7. use the Ogury SDK to create (or facilitate the creation of) any product or service that is in competition with the Ogury SDK or Service; and

- 5.1.8. include the Ogury SDK connection with any mobile properties or other online services or applications other than the Publisher Applications, unless agreed in writing by Ogury;

5.2. Publisher undertakes not to create unlawful, defamatory, threatening, offensive or otherwise objectionable content regarding Ogury, in particular, but not exclusively, on the internet, in the press or in any public media. In case of proved defamation, Ogury may sue Publisher for defamation.

5.3. Ogury may suspend Publisher’s use of the Ogury Service and/or terminate the Publisher’s participation in Ogury’s Service immediately should Publisher violate the foregoing provisions of this Section 5.

6.1. Subject to the terms and conditions of this agreement, Ogury shall pay to the Publisher amounts calculated based on the provision of the Monetization Service. The volume of impressions or clicks that are taken into account to calculate the Publisher amount shall not exceed the volume of impressions or clicks that are invoiced to advertisers and/or media agencies. The Publisher acknowledges that all payments hereunder shall be based on the Ogury algorithm displaying Publisher reports through the Ogury Site following the end of each month. For the avoidance of doubt, all payments hereunder are based on validated amounts from the Publisher Application that are actually fulfilled via the Monetization Service. Calls for invoices are made available on the Ogury dashboard dedicated to Publishers. Prior to any consultation or validation of a call for invoice, Publisher must complete in the "My Account" section on the dashboard all the mandatory information.

6.2. Payment Terms. Ogury agrees to pay the Publisher amounts within 30 days after the end of the month in which the Publisher has validated his call for the invoice concerning the applicable net revenue, provided that the net revenue earned by the Publisher in that month is above $50. Date of invoice is the date when Publisher validated its invoice on the Ogury’s dashboard. All unpaid earnings will rollover to the next pay period. Publisher earnings are quoted exclusive of any taxes but the payment made by Ogury to the Publisher shall be inclusive of any and all taxes, including VAT when applicable, dependent upon the location and VAT status that the Publisher has indicated. The Publisher shall be responsible for the payment of all applicable taxes and the remuneration paid here-above shall not be adjusted upward to account for such taxes. The Publisher acknowledges and agrees that any validated invoice cannot be challenged after more than one month from the validation date. If Ogury fails to pay any invoice that is due after receiving notice that payment is overdue from the Publisher, interest of 2% above the base rate of the Bank of England shall be payable on any such overdue balance.

6.3. Bank Charges. Ogury can not be held responsible for any bank charges received by the Publisher as a result of receiving funds into international banking institutions. Ogury takes all steps possible to avoid any charges for the Publisher when making payments, however, it is the responsibility of the Publisher to pay any charges out of Ogury’s control. Publishers are asked to define their preferred payment method on their invoice and the Publisher is therefore responsible for any charges on their side from this point thereon. Ogury will deduct a banking charge of 3% from all payments of revenue up to and including $650 per month. Publisher revenue of greater than $650 per month will have a $20 banking charge deducted as standard. Ogury will never deduct more than $20 of revenue per publisher per month for bank charges.

6.4. Currencies. All publisher earnings are calculated by default in USD. The Publisher selects a currency in which to receive a payment when they complete their information in the Ogury Platform. If the Publisher elects to receive payment in USD, EUR, or GBP then no currency exchange fees will apply to the amount remitted by Ogury. The exchange rate that will be used for EUR and GBP is the average monthly exchange rate of the relevant month, and the invoice will be displayed in this chosen currency. If the Publisher elects to be paid in a different currency other than USD, EUR or GBP, the invoice will be shown in the default currency USD, but the payment will be made in the selected currency by our payment partner in accordance with the then current exchange rate applied by our payment partner. Publisher acknowledges that it takes the risk of this exchange rate, the conversion fee and Publisher’s own associated bank charges if applicable.

6.5. Ogury will not be obligated to pay for any (a) impressions, clicks or other actions resulting from a breach of Section 5; or (b) fraudulent Impressions, clicks or other actions generated by any person, bot, automated program or other device or mechanism in connection with any advertisements, as reasonably determined by Ogury in its sole discretion. You agree that if Ogury reasonably determines that such fraudulent actions have occurred, Ogury may deduct any amounts as are determined by Ogury in its sole discretion from amounts otherwise payable to you. Ogury reserves the right to withhold all payments if it considers that Publisher has engaged in activity that is in violation of this clause or of these T&Cs.

7.1. This agreement commences on the date when you sign up to our Services via our Site and shall continue until terminated in accordance with this agreement. Either party may immediately terminate these T&Cs for material breach by giving written notice. Either party may terminate this agreement at any time for any reason or for no reason upon at least thirty (30) days’ prior written notice to the other party. Upon any termination of this agreement, Publisher will cease distribution of any Application that incorporates the Ogury SDK and, upon request, certify the same in writing to Ogury within five (5) business days of such termination. Any provision of this agreement which by its nature extends beyond its termination shall remain in effect until fulfilled and apply to any successors and authorized assigns.

8.1. Each party agrees not to disclose Confidential Information (defined below) without the other party’s prior written consent and to use at least the same degree of care to prevent unauthorized use and disclosure of Confidential Information as it uses with respect to its own confidential information of like importance (but in no event less than a reasonable degree of care). “Confidential Information” includes (i) business and technical information related to the discloser’s operations, including but not limited to: products, procurement, project plans, requirements, business terms, people, processes, information systems, facilities, logistics, finances, sales, and; marketing (ii) that given the circumstances surrounding its disclosure or the nature of the information a reasonable person would conclude to be confidential. Confidential Information does not include information that: a) that at the time of disclosure is published or otherwise in the public domain; (b) that after disclosure becomes part of the public domain other than through a breach of confidence or confidentiality; (c) that was known to the recipient prior to receipt from discloser, provided such prior knowledge can be substantiated by documentary evidence antedating the disclosure by discloser; (d) that is disclosed to recipient by a third party (other than employees or agents of either party) that in making such information available to recipient, is not in violation of any obligation of confidentiality to discloser; or (e) that is independently developed by recipient, provided such independent development can be substantiated by documentary evidence antedating the disclosure by discloser.

9.1. When setting up the Publisher’s online Publisher account, the Publisher will choose unique and personal account identifiers, including a login and password. The login (i) identifies the account and (ii) allows him to connect to the Publisher access area. The login cannot be changed and identifies the Publisher’s account uniquely and permanently. The password is specific to the account and the Publisher is not authorized to sell, transmit, sublicense or disclose it to third parties. The Publisher is responsible for the Publisher’s password and undertakes to keep it confidential. The Publisher is fully responsible for the activity on the Publisher’s account. Passwords can be modified by Ogury in the case of loss or theft of passwords, or if the Publisher suspects that a third party might be able to use them. The Publisher is responsible for the accuracy of the information associated with the account (especially the contact details and bank details). Ogury cannot be held responsible for any unauthorized access to the Publisher’s account, or for any modification, deletion or impairment affecting all or part of the information the Publisher will give Ogury in the context of using the Publisher’s access account. Breach of this clause by Publisher shall be deemed to be a material breach of this agreement.

10.1. To the fullest extent permitted by law, neither Ogury nor the Publisher, except as expressly set forth in this agreement makes any warranties, express or implied, with respect to the subject matter of this agreement and each party expressly disclaims the implied warranties of merchantability, noninfringement, fitness for a particular purpose. Without limiting the generality of the foregoing, the Ogury SDK, Service and Platform are provided “as is” and without warranties of any kind. Ogury and its supplies, licensors and partners do not warrant that the functions contained in the Ogury SDK, Service or Platform will be correct, uninterrupted or error-free, that defects will be corrected, or that the Ogury Service, Platform or the servers that make it available are free of viruses or other harmful components. Except as expressly set forth herein, Ogury makes no guarantee regarding the number, quality, or content resulting from the Ogury Service, or Platform or the timing of delivery. Ogury reserves that right at all times, at its discretion, and without notice, to remove or refuse to distribute any item pertaining to the Ogury SDK, Service or Platform. Ogury does not warrant the results of the use of the Ogury SDK, Service or Platform. Publisher acknowledges that Ogury may modify or suspend the Ogury SDK, Service or Platform at any time in its sole discretion and without notice.

10.2. Ogury assumes no responsibility or liability whatsoever for the content of the ads and Publisher understands that Ogury does not produce ad content but rather facilitates interactions between publishers and advertisers by providing targeted advertisements on behalf of advertisers to the end users of the Publisher’s Application.

11.1. Ogury shall not be liable for any (a) revenue, business, or profits; or (b) any other indirect, punitive, special, exemplary, incidental or consequential damages or losses.

11.2. To the maximum extent permitted by law, Ogury’s total aggregate liability under this agreement for any claim or related group of claims, for whatever cause, whether in an action, in contract or in tort or otherwise, will be limited to general money damages and shall not exceed an amount equal to the aggregate fees actually paid during the immediate preceding 12 months.

11.3. Sole and exclusive remedy. If Publisher is dissatisfied with the Services, or any of the terms of the Services, Publisher’s sole and exclusive remedy is to discontinue using the Services. This remedy is intended to be the sole and exclusive remedy of the Publisher under this agreement.

11.4. The exclusions and limitations apply to all causes of action (in each case whether direct or indirect and howsoever arising), whether arising from any breach of contract, tort (including negligence) or any other legal theory, even if such loss was reasonably foreseeable or if one party had advised the other of the possibility of such loss, save that nothing in this agreement shall be construed so as to limit or exclude the liability of either party arising for (i) death or personal injury caused by its negligence; or (ii) fraud or fraudulent misrepresentation; or (iii) any other liability that cannot be excluded or limited by law.

11.5. The parties acknowledge and agree that the allocation of risk in this agreement is reflected in the level of fees payable under this agreement.

12.1. To the maximum extent permitted by law, you agree to defend, indemnify and hold harmless Ogury, its affiliates and their respective directors, officers, employees and agents from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable legal fees) arising out of or accruing from (a) your use of the Ogury Service, Ogury SDK, and Platform (b) any Application you develop participating in the Ogury Service and containing the Ogury SDK, that infringes any copyright, trademark, trade secret, patent or other intellectual property rights of any person or defames any person or violates their rights of publicity or privacy, and (c) any breach or default by you of this agreement; or (d) any allegation that Publisher’s Application or privacy policy violates applicable law.

13.1. Ogury is committed to protecting a User's personal information. Ogury makes use of the Google Android Advertising ID for Android devices (AAID), which is a User-specific, unique, resettable ID for advertising, provided by Google Play services. It is an identifier for advertising purposes and enables Users to reset their identifier or opt out of interest-based ads within Google Play apps.

13.2. Publisher shall in relation to its Applications, publicly post, maintain, and comply with an accurate privacy policy consistent with applicable data privacy laws and industry practice, including embedding within its privacy policy a clear link to Ogury’s privacy policy available at www.ogury.co/privacy.

13.3. Publisher shall not remove, obscure, interfere with, or otherwise hinder Ogury’s consent notice in any manner. Ogury provides its own consent notice for end users embedded in the SDK, in the form of a just-in-time notice, icon, or otherwise, about Ogury’s data collection, use or disclosure, opt-in notice or containing other information.

14.1. Entire agreement; Amendment. This agreement is the complete and exclusive agreement between the parties regarding the subject matter hereunder. Ogury reserves the right to change or modify any of the terms and conditions contained in these T&Cs at any time and in its sole discretion. When these changes are made, Ogury will make a new version of the T&Cs available on the Ogury Site. Your continued use of the Ogury Service after any such changes shall constitute your consent to such changes.

14.2. Notices. All notices, consents and approvals under the agreement must be delivered in writing by e-mail, by courier, by overnight mail service or by certified mail (postage prepaid and return receipt requested) to the other party.

14.3. Force Majeure. We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations this agreement that is caused by events outside our reasonable control (Force Majeure Event). A Force Majeure Event includes any act, event, non-happening, omission or accident beyond our reasonable control and includes in particular (without limitation) the following: acts of God, inclement weather, flood, lightning, fire, industrial action, any act or omission of government or any other competent authority, war, military operations, riot or the act or omission for whom Ogury is not responsible. Our performance under this agreement is deemed to be suspended for the period that the Force Majeure Event continues, and we will have an extension of time for performance for the duration of that period. We will use our reasonable endeavors to bring the Force Majeure Event to a close or to find a solution by which our obligations under this agreement may be performed despite the Force Majeure Event.

14.4. Waiver. A waiver of any provision of these T&Cs will only be valid if provided in writing and will only be applicable to the specific incident and occurrence so waived. The failure by either party to insist upon the strict performance of this agreement, or to exercise any term hereof, will not act as a waiver of any right, promise or term, which will continue in full force and effect.

14.5. Severability. If any provision, or portion thereof, of these T&Cs is determined by a court of competent jurisdiction to be invalid, illegal or unenforceable, such determination will not impair or affect the validity, legality, or enforceability of the remaining provisions of this agreement, and each provision, or portion thereof, is hereby declared to be separate, severable, and distinct. This agreement may be signed in counterparts. Each of them is original, and all of them constitute one agreement.

14.6. Publicity and Marketing. Publisher grants Ogury a worldwide non-exclusive, non-transferable, royalty-free license to use Publisher's company name, service, and/or logos ("Trademarks") for use by Ogury on Ogury's website, promotional materials, and marketing collateral in conjunction with the Ogury Service. This license is granted for the duration of the T&Cs. Ogury shall make no other use of the Trademarks. Ogury acknowledges and agrees that the rights granted to Ogury by this license do not constitute and should not be construed to be an assignment of any or all of Publisher's rights with respect to the Trademarks.

14.7. COPPA Compliance. Ogury is committed to COPPA Compliancy. For Apps that require COPPA Compliancy, end users are asked to opt-in to the Ogury Service if they are over 13. If an end user is under 13, they will not be targeted and their data will not be knowingly collected for use by the Ogury Service.

14.8. Law and Jurisdiction. This agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.

14.9. Assignment. This agreement may not be assigned by either party without the prior written approval of the other but may be assigned by either party without the other’s consent to (i) a parent or subsidiary, (ii) an acquirer of assets, or (iii) a successor by merger.

14.10. Third party rights. This agreement does not confer any rights on any third party, whether pursuant to the Contracts (Rights of Third Parties) Act 1999, or otherwise.

14.11. Relationship of the parties. No joint venture, partnership, employment, or agency relationship exists between the Publisher and Ogury as a result of this agreement or use of the Service.

“Active Insights Service” means the intelligence and data activation services provided by Ogury through its Platform;

"Application" means the Publisher application(s) selected by Publisher in connection with the Ogury Service, including any successor titles, updates and title changes;

"Feedback" has the meaning given to it in clause 1.5;

"Confidential Information" has the meaning given to it in clause 8.1;

"Impression" means a single instance of displaying an Ogury advertiser advertisement to a bona fide end-user on such end-user's wireless device. "Impression" excludes any display of advertisements obtained by fraud or other illegal content where an advertisement has been viewed in exchange for consideration or monetary incentive and/or by mechanical or other technical means where there is no bona fide, human end-user that actually views the display on their wireless device;

“Monetization Service” has the meaning given to it in clause 1.1; and

"Platform or Ogury Platform" means the Ogury Services, together with the Publisher-facing tools and interface on the Ogury websites, which collectively allow the Publisher to use and configure the Ogury Service;

"SDK" means the documentation, software (source or object code), applications, sample code, tools, libraries, APIs, data, files, plug-ins, and other materials, including updates or upgrades, made available by Ogury to Publisher;

"Services or Ogury Service" means the Monetization Service and/or the Active Insights Service (as the context requires) and any other services provided by Ogury from time to time

"Site" means the Ogury site available at http://admin.ogury.co or https://id.ogury.co/forapps; and

"Trademarks" has the meaning given to it in clause 14.6

This addendum (“Addendum”) governs your (“Publisher”) use of the Ogury Choice Manager (“OCM”). By using our Services and the Site specifically in relation to the OCM, you agree to be additionally bound by the terms of this Addendum. The General Terms and Conditions (“T&Cs”) (available at https://www.ogury.com/terms-and-conditions) are incorporated by reference.

The terms of this Addendum shall be interpreted in conjunction with the T&Cs. This Addendum is supplemental to the extent it does not conflict with the T&Cs. In the event of any conflict between the terms of this Addendum and the terms of the T&Cs, the terms of this Amendment shall prevail. The T&Cs shall apply, mutatis mutandis, to the provision of the OCM.

1.1.1. Ogury grants you a non-exclusive, non-transferable right and license (without the right to sublicense) during the term of the agreement use of the OCM, solely for direct business purposes.

1.1.2. Ogury may change at any time (a) the content, format or nature of its OCM; and (b) the means of access to the OCM.

2.1.1. The OCM is a transparency and consent tool that allows app and website publishers to collect and manage consent signals from users of apps or websites.

2.1.2. Ogury warrants that the OCM is compatible with version 1.0 of the IAB Europe Transparency and Consent Framework (the “Framework”). You will be notified of support for future versions of the Framework and any Addendums to this Addendum at the appropriate time.

2.1.3. Ogury gives no warranty that the OCM will ensure that Publisher and its vendors comply with the requirements of the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) or any other applicable privacy legislation with regard to the processing of personal data (or equivalents under other applicable law).

2.2.1. Publisher shall (a) follow all reasonable instructions from Ogury, however communicated, regarding the use of the OCM; (b) promptly update the OCM after updates and upgrades are made available by Ogury; and (c) will not interfere or attempt to interfere with the operational features of the OCM or ove6rride any default settings of the OCM.

3.1. If you are a Publisher with the SDK installed and live on your Application, the OCM is provided to you free of charge. Ogury may change its fees and payment policies for the OCM from time to time.

Except where expressly stated herein any defined terms shall have the meaning given to them in the T&Cs.

“OCM” means Ogury consent management platform implemented by JavaScript tag or elements of the SDK which may be used on websites or the Application, including updates and upgrades.

This addendum (“Addendum”) governs your (“Publisher”) use of the Active Insights Service. By using our Services and the Site specifically in relation to the Active Insights Service, or by taking out a 30-day free trial, you agree to be additionally bound by the terms of this Addendum.The General Terms and Conditions (“T&Cs”) (available at https://www.ogury.com/terms-and-conditions) are incorporated by reference.

The terms of this Addendum shall be interpreted in conjunction with the T&Cs.This Addendum is supplemental to the extent it does not conflict with the T&Cs. In the event of any conflict between the terms of this Addendum and the terms of the T&Cs, the terms of this Amendment shall prevail.

1.1. If you have elected to take out a 30-day free trial, certain functionality of the Active Insights Service will not be enabled. Please contact your account manager for more details.

2.1. Ogury grants you a non-exclusive, non-transferable right and license (without right to sublicense) during the term of the agreement to access and use the Active Insights Service, solely for your internal business purposes.

2.2. Ogury may change at any time (a) the content, format or nature of its Data or the Active Insights Service; and (b) the means of access to the Data or the Active Insights Service.

3.1. We collect, aggregate, and analyse mobile end user data through our own resources and software (the “Data”). Ogury shall own and retains all right, title and interest in and to the Data and all other results, data and/or information provided to you through the Active Insights Service. You may use the Data only in connection with your use of the Services pursuant to this agreement and not for any other purpose.

3.2. Subject to the terms and conditions of this agreement, you may remotely access, view and download the AAID Reports, solely for your internal business purposes. To the extent that Personal Data is processed, both parties will comply with all applicable requirements of the Data Protection Legislation.

3.3. In order to improve our products and services, Ogury may record, retain and use information collected from your use of the Active Insights Services.

3.4. The Data and Active Insights Service is provided on an “as is” basis and all conditions, representations and warranties, whether express, implied, statutory or otherwise, are excluded to the full extent permissible by law.

3.5. To the full extent permissible by law, in no event shall Ogury be liable for any damage whatsoever arising out of your use of or inability to use the Active Insights Service, even if Ogury has been advised of the possibility of such damages.

4.1. During the 30-day free trial or if you are a Publisher with the Ogury SDK installed and live on your Application, the Active Insights Service is provided to you free of charge. Ogury may change its fees and payment policies for the Active Insights Service from time to time. The changes will be posted at http://www.ogury.com (or such other method of notification that Ogury may provide from time to time.

“Active Insights Service” means the intelligence and data activation services provided by Ogury through its Platform; “AAID Reports” means a report containing the Android Advertising IDs of Publisher Application’s mobile device end users; “Data” has the meaning given to it under clause 3.1;“Data Protection Legislation” means (i) unless and until the GDPR is no longer directly applicable in the UK, the General Data Protection Regulation ((EU) 2016/679) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then (ii) any successor legislation to the GDPR or the Data Protection Act 1998;“Personal Data” has the meaning given to it in the Data Protection Legislation;“Platform or Ogury Platform” has the meaning given to it under the T&Cs, and shall include the Active Insights Service as the context requires;“Site” has the meaning given to it under the T&Cs, and shall include the Active Insights Service as the context requires; and “T&Cs” means the General Terms and Conditions for all Ogury Publishers, and shall include this Addendum as the context requires.